Dissemination of Best Practices to Reduce Secondhand Tobacco Smoke
This project is looking at nationwide dissemination of best practices to reduce secondhand smoke exposure of children, using an intensive state-by-state approach. Pediatric clinicians are trained in effective ways to counsel parents to change their behaviors so that children are not exposed to smoke. Partnerships have been developed with AAP Chapter educational initiatives and state and local health department tobacco prevention and control activities. The project will measure the spread and implementation of the project and assess short- and long-term outcomes. For more information go to www.kidslivesmokefree.org.
Clinical Effort Against Secondhand Smoke Exposure (CEASE) National Effectiveness Trial
The CEASE national effectiveness PROS trial addresses parent secondhand smoke exposure using a theoretically-based intervention to improve adherence to evidence-based guidelines at the clinician level, facilitate change at the parent behavior level, and lead to implementation of systems changes at the practice level. An intervention was developed to address parental smoking in the child healthcare setting that employs, in combination, evidence-based smoking cessation techniques including the 5 A’s (Ask, Advise, Assess, Assist, Arrange), proactive referral to regional and national "quitlines", and pharmacologic management of tobacco dependence. For more information about CEASE visit www.ceasetobacco.org.
Messages for Motivation and Support for Behavior Change in Parent Smoking
This project is designing a communication toolkit to teach pediatricians the most effective methods to influence parent smoking behaviors. By bringing together a multidisciplinary team that includes behavioral scientists, marketing experts, and creative art professionals that can view the problem from new perspectives, an effective set of communications tools will be designed. The focus is on two phases of the communication process: motivating parents to address secondhand smoke exposure and supporting parents to reduce such exposure.

