Health Communications

Making Health Communication Programs Work (Pink Book)
(www.cancer.gov/pinkbook)
This book developed by the National Cancer Institute describes a practical approach for planning and implementing health communication efforts. It provides an understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. Your program may not permit or require each step outlined in the book, but consider each guideline and decide carefully whether it applies.

Turning Point
(www.turningpointprogram.org)
The Turning Point created a network of 23 state partners and five National Excellence Collaboratives to provide state and local health professionals with the skills and tools needed to effectively apply social marketing research and practice to public health issues within their communities. The collaborative developed tools to assist state, local, and not-for-profit professionals apply social marketing to public health issues. These tools include: The Basics of Social Marketing, The Manager’s Guide to Social Marketing, and Lessons from the Field.

Cases in Public Health Communication and Marketing (www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/)
Cases in Public Health Communication & Marketing is an online, open-access journal, which focuses exclusively on case studies from the fields of public health communication and social marketing. The journal features peer-reviewed cases, which are authored by George Washington University School of Public Health and Health Services graduate students in partnership with practitioners and their academic advisors. The journal also features invited cases, which are guest-edited, and fall under a special theme for an issue of the journal.

CDC: National Center for Health Marketing
(www.cdc.gov/healthmarketing)
The National Center for Health Marketing (NCHM) protects and promotes the public's health through collaborative and innovative health marketing programs, products, and services that are customer-centered, science-based, and high-impact. The NCHM Web site provides various tools and resources in the area of health marketing for public health programs.

Theory at a Glance: A Guide for Health Promotion Practice
(https://cissecure.nci.nih.gov/ncipubs/detail.aspx?prodid=T052)
Theory at a Glance describes theories of health-related behaviors, processes of shaping behavior, and the effects of community and environmental factors on behavior. This guide provides tools for problem solving and effectiveness of health promotion programs.