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AAP Department: Marketing and Publications

   

The Department of Marketing and Publications includes the Division of Product Development, the Division of Publishing and Production Services, and the Division of Marketing and Sales.

The Division of Product Development focuses on the identification, acquisition, management, and development of new products.

The Division of Publishing and Production Services provides centralized publishing and production services to ensure consistent Academy identity; proper use of the AAP logo; professional quality; and timely, cost-effective publications.

The Division of Marketing and Sales develops marketing strategies and implements promotional campaigns for Academy publications, products, and programs. This division also manages publications and publication sales activities for Academy publications, products, and programs.