Over the past few years, the American Academy of Pediatrics has increased its advocacy efforts in response to the membership's growing frustration with inequities in both the public and private sectors. Initially, work focused primarily on Medicaid issues. That work continues and the Private Payer Advocacy Advisory Committee was formed to more aggressively address pediatric issues in the private payer sector. To find updates on AAP initiatives related to private payer advocacy, log into the AAP Member Center at www.aap.org/moc and click on Private Payer Advocacy.