Skip Navigation LinksEducational-Opportunities

Advertising Disclaimer

COCM Educational Programs

 

C

OCM has created a number of exciting educational projects for AAP Members interested in media issues. As experts in media related issues, we strive to develop educational programs to benefit all AAP Members interested in media issues. By doing so, we hope to continue to amplify the voice of the Academy nationally and locally and help pediatricians be more skillful in dealing with the media on all levels.

Upcoming Even​ts

COCM Education Programs at NCE​

SATURDAY, SEPTEMBER 16, 2017

F1007 - The Public Pediatrician: Practical Strategies for Mastering Your Online Reputation (Repeats as F1097)
7:30-8:15 AM, McCormick Place West W180

Case presentations will be used to discuss how to avoid, manage, and transcend common issues that arise for physicians online such as handling a barrage of anti-vaccine tweets or negative posts on a practice website, or engaging reluctant colleagues to use social media to get the word out to patients. This session will provide new and seasoned social media users with tools and techniques that will empower them to anticipate and respond to controversial online issues as well as amplify their voice to advocate for children's health issues.

Bryan Vartabedian, MD, FAAP 
Director of Community Medicine | Division of Gastroenterology, Hepatology and Nutrition
Texas Children's Hospital/Baylor College of Medicine
The Woodlands, Texas 

F1062 - Bridging the Digital Divide: Intersection of Poverty and Media
9:30-10:15 AM, McCormick Place West W183 B

In a world that increasingly depends on digital connectivity, internet access can be a lifeline to resources for families. Yet disparities persist based on socioeconomic status, which places poor children at a disadvantage. Social determinants also influence children's media consumption, which further impacts their health. This session will examine why the digital divide should matter to pediatricians and review unique ways to use media and accessible technology to engage vulnerable communities in health promotion and disease management.

Regina Milteer, MD, FAAP 
Senior Medical Director
United Healthcare Community and State
Fairfax Station, Virginia

​V1075 - How to Make the AAP Family Media Plan Work for You and Your Patients (Not Designated for CME Credit)
12:30-1:30 PM, McCormick Place West W 183 C

The AAP Family Media Use Plan is a free tool that parents can use to customize media use time for each member of their family. It incorporates the latest AAP recommendations and allows families to create a printable set of house rules for media use. In addition, this tool contextualizes individual media use within a child's other activities and helps with time management. This session will demonstrate how the tool can be customized for pediatricians to share with their patients and families. 

F 1097 - The Public Pediatrician: Practical Strategies for Mastering Your Online Reputation (Repeats from F1007)
2:00-2:45 PM McCormick Place West W178 B

Case presentations will be used to discuss how to avoid, manage, and transcend common issues that arise for physicians online such as handling a barrage of anti-vaccine tweets or negative posts on a practice website, or engaging reluctant colleagues to use social media to get the word out to patients. This session will provide new and seasoned social media users with tools and techniques that will empower them to anticipate and respond to controversial online issues as well as amplify their voice to advocate for children's health issues.

Bryan Vartabedian, MD, FAAP 
Director of Community Medicine | Division of Gastroenterology, Hepatology and Nutrition
Texas Children's Hospital/Baylor College of Medicine
The Woodlands, Texas

F1132 - Social Media: Advocacy in the Millennial World
​4:00-4:45 PM McCormick Place West W178 B

​Nearly every elected official is active on social media, and a growing number of pediatricians are, too. The Academy has a full-time social media communications manager who regularly engages pediatricians on how to use social media to advocate. In  this session, learn how the Academy uses social media to advance children's health issues, engage federal stakeholders and advocate for needed policies. Attendees will leave the session with information to advocate using social media platforms.

Lynda Young, MD, FAAP
Chairperson, AAP Council of Federal Government Affairs
Tweetiatrician (@LyndaYoung4)
Worcester, Massachusetts

​Nusheen Ameenuddin, MD, MPH, FAAP
Vice Chairperson, AAP Council on Communications and Media
Tweetiatrician (@namd4kids)
Rochester, Minnesota 

SUNDAY, SEPTEMBER 17, 2017

P2015 - Snapshots for Social Justice: Social Media for Advocacy
11:25am - 11:45am 

Physicians and scientists rely on data to make medical decisions. But sometimes, statistics and facts are not enough to change minds or behavior. Often, a single photo or video can move humanity to action as in the cases of police violence and the plight of refugees. In this session, a pediatrician activist and a professional photographer will train pediatricians in photography techniques and social media that they can apply to strengthen their advocacy efforts. The effects of virtual viewing of actual violence on children also will be discussed.

Rhea Boyd, MD, MPH, FAAP 
Pediatrician and Child And Community Health Advocate
San Francisco, California

V2093 - Creating an AAP Publication: Writer's Workshop (Not Designated for CME Credit)
12:30-1:30 PM McCormick Place West  W181 A

H2113 - Council on Communications and Media Program

From Sundance to Flint: Using Media to Advocate for Children 
​1:30-4:30 PM McCormick Place West S104B

This session will show how practicing pediatricians identified a problem in their patient population, discovered a larger underlying child health issue, and leveraged the power of traditional and social media to raise awareness of and advocate for the issue. Presenters will show how a single pediatrician can have a tremendous impact on children's health and well-being at a national, or even a global, level by using the right tools.

Rhea Boyd, MD, MPH, FAAP 
Pediatrician and Child And Community Health Advocate
San Francisco, California

​Nadine Harris, MD, MPH, FAAP 
Founder and Chief Executive Officer
Center for Youth Wellness
San Francisco, California

Mona Hanna-Attisha, MD, MPH, FAAP
Director, Michigan State University Hurley Children's Hospital Pediatric Public Health Initiative 
Hurley Children's Hospital, Flint, MI
Flint, Michigan

Wendy Sue Swanson, MD, MBE, FAAP 
Chief of Digital Innovation, Pediatrician
Seattle Children's Hospital
Seattle, Washington

MONDAY SEPTEMBER 18, 2017
F3027 - #Selfie Esteem: Social Media's Influence on Adolescent Body
Image and Eating Disorders

8:30-9:15 AM McCormick Place West W187 C
Adolescents are among the most active contributors to social media, posting images ("selfies") online that can be liked, commented on, and shared. Does the pressure to present an idealized image of oneself in the sea of other "perfect" online personas intensify anxiety over body image compared to passive consumption of traditional media? This session will examine data and cases of how visually oriented social media platforms can impact adolescent self-esteem and body image and their potential connection to eating disorders.

Megan Moreno, MD, MSEd, MPH
Associate Professor
University of Washington
Seattle, Washington

F3138 - #Selfie Esteem: Social Media's Influence on Adolescent Body Image and Eating Disorders
4:00-4:45 PM McCormick Place West W187 C

Adolescents are among the most active contributors to social media, posting images ("selfies") online that can be liked, commented on, and shared. Does the pressure to present an idealized image of oneself in the sea of other "perfect" online personas intensify anxiety over body image compared to passive consumption of traditional media? This session will examine data and cases of how visually oriented social media platforms can impact adolescent self-esteem and body image and their potential connection to eating disorders. 

Megan Moreno, MD, MSEd, MPH
Associate Professor
University of Washington
Seattle, Washington

S3158 - Advancing Health Care Quality for Immigrant Children
4:00-5:30 PM McCormick Place West, W180

This session will discuss best practices and strategies for providing culturally and linguistically effective care to and advocacy for immigrant children. Faculty will address how immigration status functions as a social determinant of health that influences physical and mental health, family dynamics, and other factors related to child health and well-being. Care coordination, using language services, and engaging immigrant families will be addressed. Attendees also will learn how to partner with legal and community organizations and use communication/media skills to address the unique social needs of this population, such as trauma, immigration enforcement, and family separation.

​Julie Linton, MD, FAAP
Assistant Professor of Pediatrics
Wake Forest School of Medicine
Winston-salem, North Carolina

​Lanre Falusi, MD, FAAP
Assistant Professor of Pediatrics 
Associate Medical Director of Municipal and Regional Affairs - Child Health Advocacy Institute Assistant Program Director - Community Health Track
Children's National Health System
Washington, District Of Columbia


TUESDAY SEPTEMBER 19, 2017

F4041 - Media Training: How Pediatricians Can Face the Press Effectively
9:30-10:15AM McCormick Place West W190 B​
More than ever, AAP Fellows are called to promote child health and well-being beyond the exam room by advocating in the media. While media engagement can seem intimidating at first, a few simple tips can help pediatricians feel comfortable working with journalists to promote accurate messages about children's health. This program will help learners master the media and will include on-camera training and real-time feedback from peers and experts. Whether you've never given an interview or you have your own morning news slot, you will come away feeling more confident in educating the public through media advocacy.

David Hill, MD, FAAP
Chair
AAP Council on Communications and Media
Wilmington, North Carolina​​

Archived Events
Recorded webinar now available! Pediatricians' Newest Battle: Combating Food and Beverage Marketing in the Digital Era

Hosted by the PSOOb and Council on Communications and Media.  Joy Spencer from the Center for Digital Democracy and Don Shifrin, MD, FAAP, discuss how food and beverage marketers are using cutting edge digital techniques to target children and adolescents for products linked to the youth obesity crisis, strategies for counseling at the point of care, and various advocacy opportunities.

    To view and listen to the recorded webinar: click here
    To download the slide set: click here

 
Educational Programs (Previous NCEs):
  • STRATEGIES FOR VACCINE NEWS STORIES - SAN FRANCISCO -10/22/01 An unlisted program promoted only through our email list that attracted 50 people.
  • CHILDHOOD INJURY: COMMUNICATING THE COMPLEXITY WITH SOUND BITES - BOSTON - 10/22/02 A collaborative program between SOM and the Section on Injury and Poison Prevention, unlisted in the program as the SOM had no official status at that time
  • ADVERTISING AND CHILDREN - NEW ORLEANS - 11/1/03 A two hour session featuring Jean Kilbourne.
  • MEET THE PRESS: MEDIA TRAINING FOR PEDIATRICIANS - SAN FRANCISCO - 10/10/04 A media training program designed for the growing journalistic and media needs of pediatricians
  • SEX, DRUGS AND VIOLENCE: IMPACT OF THE MEDIA ON CHILDREN AND ADOLESCENTS - WASHINGTON - 10/9/05 A collaborative program with the Section on Developmental and Behavioral Pediatrics and the Council on Community Pediatrics.
  • KIDS FOR SALE; JUNK FOOD AND ADVERTISING IN SCHOOLS - ATLANTA - 10/8/06 A collaborative program in conjunction with the Section on School Health.
  • GRAND THEFT AUTO TO MYSPACE.COM; THE DANGERS AND PLEASURES OF VIDEOGAMES AND THE INTERNET - TECHNOLOGY IN PERSPECTIVE - SAN FRANCISCO 10/27/07 A collaborative program in conjunction with the Council on Clinical Information Technology.
  • COMMUNICATING YOUR PEDIATRIC AND SCHOOL HEALTH ISSUES - SAN FRANCISCO 10/29/07  A collaborative program in conjunction with the Council on Schoool Health and the AAP Department of Communications.
  • MEDIA LITERACY CAN SAVE KIDS AND OUR NATION: HOW PEDIATRICIANS CAN PROTECT CHILDREN FROM HARMFUL EFFECTS OF MEDIA AND HELP CREATE HEALTHY, ACTIVE CITIZENS - BOSTON 10/11/08   A special presentation by Bob McCannon, founder of the New Mexico Media Literacy Project and recipient of the 2008 Holroyd/Sherry Award.
  • WHERE THE RUBBER MEETS THE ROAD; CHILDREN, MEDIA, & THE FIRST AMENDMENT – WASHINGTON – 10/18/09 A panel discussion on what options are available for regulating media to decrease any adverse impact on children.
  • HOLLYWOOD AND ITS IMPACT ON BODY SELF-IMAGE: THE GOOD, THE BAD, AND THE UGLY - SAN FRANCISCO 10/3/10 A session with a famous Hollywood actress and a world-class photographer, showing how make-up and photography can make nearly anyone look glamorous.
  • CAN PEDIATRICIANS INFLUENCE THE MEDIA/COMMUNICATING SCIENCE TO THE PUBLIC - BOSTON 10/16/11  Three current and controversial topics – vaccines, obesity in children, and smoking in movies – and what the AAP can and should be doing about them.
  • SOCIAL MEDIA: THE GOOD, THE BAD AND THE UGLY - NEW ORLEANS 2012  As social media come to dominate electronic communications, these new formats present pediatricians and their patients with unprecedented opportunities and unique risks. Yet pediatricians may feel unsure of how to best utilize these tools or how to provide patients with focused, effective, evidence-based counseling. Nationally recognized experts Dr. Wendy Sue Swanson, Dr. Gwenn Schurgin O'Keeffe, and Ed Donnerstein, PhD, take attendees on guided tour of the fast-changing landscape of social media. Blogger Wendy Sue Swanson explains how social media can amplify your health messages and help patients engage actively with your practice. Groundbreaking media, sex, and violence expert Ed Donnerstein, PhD, discusses the dangers that social media pose to children and adolescents. Cybersafe author and blogger Dr. Gwenn Schurgin O'Keeffe discusses how pediatricians can quickly and effectively help families get the most out of their social media experience while minimizing the risks.
  • HOW THE PROS DO IT: SECRETS OF CORPORATE HEALTH MESSAGING AND LESSONS FOR PEDIATRICIANS - ORLANDO 10/27/13
  • COME TO THE LIGHT SIDE: WIELDING THE POSITIVE POWER OF MEDIA - SAN DIEGO 10/11/14
    How to use your time in the exam room and online to make lasting improvements in your patients’ health without
    making a lasting dent in your schedule
  • THE SOCIAL (MEDIA) LIFE OF TEENS; WHAT PEDIATRICIANS NEED TO KNOW AND DO - WASHINGTON 10/25/15
    Social media plays an increasing part of the life of our youth. While this has negative repercussions, such as cyberbullying and internet addiction, there are also ways that youth use it to connect, find information, and support. It's important that pediatricians truly understand how adolescents think about, use, and are affected by social media if they are going to give the most helpful advice, and advocate for the best policies. 
  • ​THE MEDIUM IS THE MESSAGE: HOW ELECTRONIC MEDIA ARE TRANSFORMING OUR PATIENTS' WORLD - SAN FRANCISCO 10/21/16  PEDIATRICS IN THE 21ST CENTURY
    The critical role that media use plays in many of the child health outcomes about which we care the most. Emerging data in an area that's evolving so fast that many of us feel unable to keep up.
  • PEDIATRIC MEDIA 2.0: YOUR MESSAGE MATTERS - SAN FRANCISCO 10/22/16​How to craft a message based on AAP policies and recommendations and learn to control the interview, even under pressure. Tips from experienced AAP spokespeople, as well as media training and critiques for on-camera and radio interviews. How to harness the power of social media to help spread local and national child health messages.

print