COCM has created a number of exciting educational projects for AAP Members interested in media issues. As experts in media related issues, we strive to develop educational programs to benefit all AAP Members interested in media issues. By doing so, we hope to continue to amplify the voice of the Academy nationally and locally and help pediatricians be more skillful in dealing with the media on all levels.
COCM Education Programs at NCE
SATURDAY, NOVEMBER 3
Troll Control: How to handle online challenges to your professional reputation
As more pediatricians choose to engage online seek to promote children’s health beyond the clinic walls, they also run into “trolls,” persistent and vocal individuals who harass others online over specific issues such as vaccinations or circumcision. Trolls may post false negative reviews of physicians and practices online. In some cases the harassment has been extreme enough to warrant legal action from pediatricians. This session will look at how pediatricians can manage different situations where they may encounter trolls online in a way that preserves their professional reputation and practice.
8:30 – 10:15 a.m. Saturday, Nov. 3
Changing the Rhetoric Around Immigrant Children – Evidence-based Communication for More Effective Advocacy
4 – 4:45 p.m. Saturday, Nov. 3
Moira O’Neil, MD, FAAP
SUNDAY, NOVEMBER 4
Screens are here to stay: How to help families incorporate AAP media recommendations at every age
Participants will learn that children’s device use starts in the newborn period and why our first media-related anticipatory guidance must be done early to effectively guide families. This session will cover the evidence behind updated AAP media recommendations and educate pediatricians on how to convey this critical information to families during already packed well child checks. It will also cover AAP resources that can help families make conscious decisions regarding device use for them and their children.
9:30 – 10:15 a.m. Sunday, Nov. 4
Cori Cross, MD, FAAP
The Council on Communications and Media Program
From Tweets to Sound Bites: Media Training for Every Pediatrician
1:30 – 5:30 p.m., Sunday, Nov. 4
Pediatricians practice one-to-one communication on a daily basis, so why does it seem so daunting when we're asked to convey those same messages on a larger scale through the media? This hands on media training session is designed to provide pediatricians with practical skills using a variety of platforms (live on camera and radio and through the written word) to effectively inform the public on a breaking pediatric health topic. Because most pediatricians lack formal media training and experience, this session will provide instruction, tips and experience by guiding participants through stations run by experienced pediatrician-media experts. Participants will learn handle a television interview, radio interview, write a blog post and newspaper article, then amplify that message through social media (podcast, informational video, tweet or Facebook post).
Moderator: Nusheen Ameenuddin
1:30 – 2:30: Introduction to print and live media (all four speakers)
2:30 – 3:15: Station 1 (on camera)- rotating stations
3:15 – 4:00: Station 2 (radio interview)
4:00 – 4:45: Station 3 (blogging)
4:45 – 5:30: Station 4 (print media and social media)
Hansa Bhargava, MD, FAAP; Corinn Cross, MD, FAAP; Yolanda Evans, MD, MPH, FAAP; Dipesh Navsaria, MD, MPH, MSLIS, FAAP
MONDAY, NOVEMBER 5
A New #Top10: Using digital tools to promote health
Today, digital tools include interactive media and platforms, which may include social media such as Instagram, interactive gaming and electronic health records. These digital tools are used by the majority of teens and parents, with new evidence emerging suggesting that children engage in digital media at younger ages. While health risks and concerns of digital media remain salient for pediatricians to address in clinic visits, there are few education or training opportunities for pediatricians to consider using and promoting positive use of digital tools to promote health. This session will introduce a list of 10 ways in which pediatricians can use digital tools to understand health information, promote healthy behaviors, promote opportunities for quality family time, and engage with their pediatrician. During the session, attendees will select 2-3 ideas to further explore and implement in their clinic setting and spend time developing a plan for next steps.
2 – 2:45 p.m. Monday, Nov. 5
Megan Moreno, MD, MSEd, MPH, FAAP
TUESDAY, NOVEMBER 6
Digital Media in Children: The good, the bad, and the unknown
9:30 – 10:15 a.m., Tuesday, Nov. 6
Jenny Radesky, MD, FAAP
The Evolution of Anti-Vaccine Social Media Attacks on Public Health and Children Lives – How Pediatricians Must Prepare, Defend and Deal with Cyber-Bullying
This session will, through examples, case studies, and hard data, provide attendees with a clear profile of anti-vaccine forces now attacking pediatricians and their practices. It will offer an in-the-trenches view from two different survivors of these attacks, demonstrating their tactics and timelines, as well as best practices to prepare for, defend against, and clean up after them. The session will raise awareness of this new threat and provide important information on how to combat it, including clear, practical steps for all three phases of the attacks.
Wendy Sue Swanson, MD, MBE, FAAP
Recorded webinar now available! Pediatricians' Newest Battle: Combating Food and Beverage Marketing in the Digital Era
Hosted by the PSOOb and Council on Communications and Media. Joy Spencer from the Center for Digital Democracy and Don Shifrin, MD, FAAP, discuss how food and beverage marketers are using cutting edge digital techniques to target children and adolescents for products linked to the youth obesity crisis, strategies for counseling at the point of care, and various advocacy opportunities.
To view and listen to the recorded webinar: click
To download the slide set: click here
Educational Programs (Previous NCEs):
Strategies For Vaccine News Stories - San Francisco -10/22/01
An unlisted program promoted only through our email list that attracted 50 people.
Childhood Injury: Communicating the Complexity with Sound Bites - Boston - 10/22/02
A collaborative program between SOM and the Section on Injury and Poison Prevention, unlisted in the program as the SOM had no official status at that time
Advertising And Children - New Orleans - 11/1/03
A two hour session featuring Jean Kilbourne.
- Meet the Press: Media Training For Pediatricians - San Francisco - 10/10/04
A media training program designed for the growing journalistic and media needs of pediatricians
Sex, Drugs and Violence: Impact Of The Media On Children And Adolescents - Washington - 10/9/05
A collaborative program with the Section on Developmental and Behavioral Pediatrics and the Council on Community Pediatrics.
Kids For Sale; Junk Food and Advertising In Schools - Atlanta - 10/8/06
A collaborative program in conjunction with the Section on School Health.
Grand Theft Auto to Myspace.Com; The Dangers and Pleasures Of Videogames and the Internet - Technology in Perspective - San Francisco 10/27/07
A collaborative program in conjunction with the Council on Clinical Information Technology.
Communicating Your Pediatric and School Health Issues - San Francisco 10/29/07
A collaborative program in conjunction with the Council on Schoool Health and the AAP Department of Communications.
Media Literacy Can Save Kids and our Nation: How Pediatricians Can Protect Children From Harmful Effects of Media and Help Create Healthy, Active Citizens - Boston 10/11/08
A special presentation by Bob McCannon, founder of the New Mexico Media Literacy Project and recipient of the 2008 Holroyd/Sherry Award.
Where the Rubber Meets The Road; Children, Media, & The First Amendment – Washington – 10/18/09
A panel discussion on what options are available for regulating media to decrease any adverse impact on children.
Hollywood and Its Impact On Body Self-Image: The Good, The Bad, and The Ugly - San Francisco10/3/10
A session with a famous Hollywood actress and a world-class photographer, showing how make-up and photography can make nearly anyone look glamorous.
Can Pediatricians Influence the Media/Communicating Science to the Public - Boston 10/16/11
Three current and controversial topics – vaccines, obesity in children, and smoking in movies – and what the AAP can and should be doing about them.
Social Media: The Good, The Bad and The Ugly - New Orleans 2012
As social media come to dominate electronic communications, these new formats present pediatricians and their patients with unprecedented opportunities and unique risks. Yet pediatricians may feel unsure of how to best utilize these tools or how to provide patients with focused, effective, evidence-based counseling. Nationally recognized experts Dr. Wendy Sue Swanson, Dr. Gwenn Schurgin O'Keeffe, and Ed Donnerstein, PhD, take attendees on guided tour of the fast-changing landscape of social media. Blogger Wendy Sue Swanson explains how social media can amplify your health messages and help patients engage actively with your practice. Groundbreaking media, sex, and violence expert Ed Donnerstein, PhD, discusses the dangers that social media pose to children and adolescents. Cybersafe author and blogger Dr. Gwenn Schurgin O'Keeffe discusses how pediatricians can quickly and effectively help families get the most out of their social media experience while minimizing the risks.
How the Pros Do It: Secrets of Corporate Health Messaging and Lessons For Pediatricians - Orlando 10/27/13
Come to the Light Side: Wielding the Positive Power of Media - San Diego10/11/14
How to use your time in the exam room and online to make lasting improvements in your patients’ health withoutmaking a lasting dent in your schedule
The Social (Media) Life of Teens; What Pediatricians Need to Know and Do - Washington 10/25/15
Social media plays an increasing part of the life of our youth. While this has negative repercussions, such as cyberbullying and internet addiction, there are also ways that youth use it to connect, find information, and support. It's important that pediatricians truly understand how adolescents think about, use, and are affected by social media if they are going to give the most helpful advice, and advocate for the best policies.
The Medium is the Message: How Electronic Media are Transforming Our Patients' World - San Francisco 10/21/16 Pediatrics in the 21st Century
The critical role that media use plays in many of the child health outcomes about which we care the most. Emerging data in an area that's evolving so fast that many of us feel unable to keep up.
Pediatric Media 2.0: Your Message Matters - San Francisco 10/22/16
How to craft a message based on AAP policies and recommendations and learn to control the interview, even under pressure. Tips from experienced AAP spokespeople, as well as media training and critiques for on-camera and radio interviews. How to harness the power of social media to help spread local and national child health messages.
From Sundance To Flint: Using Media To Advocate For Children - Chicago 9/17/2017
How practicing pediatricians identified a problem in their patient population, discovered a larger underlying child health issue, and leveraged the power of traditional and social media to raise awareness of and advocate for the issue.