The Council on Communications and Media (COCM) was founded in 2007 by joining the Committee on Communications (COCOM) with the Section on Media (SOM). The creation of the COCM reflects not just an acknowledgement within the AAP of the importance of media within the world of pediatrics, but also how important media issues have become in our clinical and everyday lives.
||COCOMs origins were seeded as the AAP Constitution underwent its first major review and included the following statement:
To promote and disseminate, through adequate public relations
mechanisms, pediatric knowledge to physicians and the public in the
interest of the welfare of children.|
||COCOM began as the Committee on Communications and
Public Information, when an explosion in the number of medical
specialists, family physicians and nurse practitioners greatly increased
competition for patients. This resulted in a groundswell for a formal
campaign to enhance the image of pediatrics to the public. |
||The AAP launched the"Speak Up For Children" campaign.|
||The AAP hired a public relations agency to build public
awareness via the "New Age for Pediatrics" campaign, designed to expand
the concept of pediatricians being more than "baby doctors." This same
year the Task Force on the Promotion of Pediatrics was created. |
||The AAP developed its own in-house capabilities to
handle public and media relations, and the Task Force evolved into the
Provisional Committee on Communications. |
||The Committee on Communications (COC) was appointed. |
||The COC changed its name to the Committee on Public
Education (COPE) to describe its role in the broader field of health
||The Committee returned to the name COC as the mission of the group shifted to encompass more communications-related activities.|
||The Section on Media was founded and aimed to help
pediatricians use print, broadcast, and online media to improve child
and adolescent health. Its primary activities have been education and
||The Council on Communications and Media launched.|
What We Do
As a united group, the COCM aims to amplify the voice of the Academy, both nationally and locally and to serve as a resource for health care professionals, parents, and health journalists by bringing them the information they need about media-related issues and how these relate to children's overall health and well-being.
Media has a huge influence in shaping contemporary American culture. Our patients and their families are overwhelmingly exposed to media - so much so that media exposure has become a public health issue. The COCM strives to influence what messages the media send to children and to teach children and families how to analyze media messages. Our overall mission involves policy development and dissemination, education, professional networking and development, and community outreach and advocacy.
We hope this site will become a useful tool for anyone interested in the impact of media issues on children, both in and out of the Academy!
Learn about our membershipOur Work in ActionWhat does the AAP really do? Where does the work of AAP show up in all our communities?
You may hear these questions from friends, patients, even colleagues. Sometimes the work and campaigns from AAP are obvious and sometimes they're not. If you look closely enough, just under the fibers in the fabric of our communities, you’ll notice the impact of all of the AAP campaigns right there. The AAP has impacted decisions across the nation, including when Disney agreed to not have actors smoke cigarettes in movies
. Every time you hear a group talk about helping kids watch TV less and move more, that’s our work in action. The list is endless!
We’re out hunting for examples to help you look within the fabric fibers of your community. The better we all see the hidden messages around us, the easier it will be to counsel our families on the resources available to them.Staff
Mark Del Monte