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Advocacy

Charting Your Message Map

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Your Message Map

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A Message Map consists of four parts: your Single Overriding Communications Objective (SOCO), your story, your statistics, and your soundbite. Use the prompts below to develop your advocacy message map:

A Message Map consists of four parts: your Single Overriding Communications Objective (SOCO), your story, your statistics, and your soundbite. Use the prompts below to develop your advocacy message map:

Below are the elements of your effective message map. Remember: an effective message informs the audience about the issue, illustrates its stakes, humanizes its impact, and makes it memorable enough that someone could repeat it to others after hearing it only once.

Below are the elements of your effective message map. Remember: an effective message informs the audience about the issue, illustrates its stakes, humanizes its impact, and makes it memorable enough that someone could repeat it to others after hearing it only once.

Your Soco:

Your Soco:

#Your Soco#

Your Story:

Your Story:

#Your Story#

Your statistics:

Your statistics:

#Your Statistics#

Your soundbite:

Your soundbite:

#Your Soundbite#

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