Step 2: Consider Return on Investment (ROI)
Once the goals and objectives have been determined, consider the return on investment (ROI) that social media marketing can bring to the practice. Items to consider include:
- Time and/or cost needed to implement and maintain.
- Cost to have platform professionally designed.
Step 3: Track Goals
Tracking the goals can be as simple as monitoring the number of site visits, followers, and downloads that are generally calculated on social media platform metrics.
Another easy method of tracking would be to ask each patient who calls or is present in the office how they heard about the practice.
7 Things You Wanted to Know About Social Media, but Don't Have Time to Ask (AAP Practice Management Webinar), Brandon Bentancourt, MBA (54:44) *login required