Patient engagement processes in health care have undergone dramatic change using electronic communications. To remain relevant as trusted sources of information, pediatric practices should stay up to date with current communication methods to meet patients and families where they are.
The following are effective methods for marketing the pediatric practice to new patients as well as effectively communicating with established ones. This includes useful tips and strategies for using social media to market the practice and to share information with patients/families, resources on creating and maintaining an informative practice website and disseminating important information to patients/families through on-hold messaging.
American Academy of Pediatrics