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COCM Media Visiting Professorship

 


The media play a key role in virtually every concern that pediatr​icians and parents have about the health of children and adolescents – violence, drug use, sex, eating disorders, obesity, school performance, and physical inactivity. Because of the importance of educating pediatricians and parents about the effects of media on children and adolescents, the AAP Council on Communications and Media (COCM) sponsors the annual Media Visiting Professorship.

Each year COCM invites hospitals and institutions to apply to host a pediatric media expert who spends 1 to 2 days at the selected institution conducting lectures, seminars, or rounds. Preference will be given to those institutions that can supply an audience of pediatricians, pediatric residents, and medical students and link with the community to include a presentation to parents and/or teachers.

Previous MVP courses have focused on media effects on children. However, the committee is seeing greater institutional interest in more societally integrated media issues and media training to use media to promote health and advocate for children's issues.​

This year, the MVP program will break new ground by partnering with the institution and local community in a medically underserved area to examine how media can be used to connect with a diverse community and serve as a tool to address health and socioeconomic disparities. In addition, the effects of media on health and wellbeing will be presented to community members and leaders, including students at the high school.​

The COCM will support the visit by providing a pediatric media expert to serve as the visiting professor, and by paying the expert’s honorarium, travel, lodging, and meal expenses for up to two days. (Limitations apply and will be discussed with the host institution upon selection.)

Applications for next year typically open in the summer or fall with the MVP and institution selected in early the following year. All COCM members are invited to apply to serve as MVP or on behalf of their institutions. Members with facility and experience with media research and use as well as diverse interests within the larger topic of media are encouraged to apply.​

Congratulations to Col. Dr. Jeffrey Hutchinson on being selected as the 2016-17 Media Visiting Professor and to the University of California San Francisco-Fresno, which was selected as this year's MVP host institution!​

Previous Media Visiting Professorship Host Institutions

​​2015-2016​University of Illinois, Chicago [visiting professor: Jenny Radesky, MD, FAAP]
​2013-2014Duke University Medical Center [visiting professor: David Hill, MD, FAAP]
​2012-2013​Utah AAP Chapter and Primary Children’s Medical Center [visiting professor: Robert Mendelson, MD, FAAP]
​2011University of Michigan [visiting professor: Michael O. Rich, MD, MPH, FAAP]
​2010Stonybrook University [visiting professor: Dimitri Christakis, MD, FAAP]
​2009​University of North Carolina (with Duke University and Wake Medical Center) [visiting professor: Vic Strasburger, MD, FAAP​

   
Questions regarding the Council on Communications and Media or the Media Visiting Professorship can be directed to cocm@aap.org.

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