Digital Transformation

​Digi​tal Transformation​​

Welcome to the Digital Transformation Initiative i​​​nformation page. Here you will find important updates and reports of progress on improvements and fixes that are made as part of the initiative. Updates will be added to this page regularly so check back often to see what is new!

December 29, 2017

Guided by the core principles of this initiative to Connect, Simplify, and Personalize, a vision for global site navigation (for AAP sites including, and information architecture (i.e., sitemap) are undergoing definition.

Search continues to be refined as we move closer to launching the first version of the application in the coming weeks. We have added more detail to search results for Point-of-Care and HealthyChildren content, added the ability to render special characters, and are working on finalizing pagination and autocomplete styling. Final usability testing prior to launch will be commencing soon.

My Account also continues to be refined. Additional features were added to the prototype for Order History, Digital Library, Member Profile as well as for workflows for login/forgot password and back-end services to support the profile are being prepared. 

Transcripts work remains focused on collaboration between stakeholders and technical resources to assess feasibility and provide feedback on the prototype of credit claiming and certificate generation. In addition, stakeholders and technical resources are working toward the development of what will be released in the first iteration as the Minimum Viable Product (MVP).

December 1, 2017

The first version of the Search tool, also referred to as the MVP, continues to be refined in preparation for release in the coming weeks. Improvements are being made to the basic Search function to ensure the first ite​ration reflects high priority features identified through our usability testing.  

Here are some added features and fixes to the tool as it is readied for release:
  • Facets: Facets continue to be reviewed and tested to ensure the list is user-friendly and comprehensive to return more precise results.
  • News Content: Usability testing feedback identified a need to consolidate three news sources; Publications, AAP News and AAP Voices into a single, more intuitive category.
  • Bug fixes: Usability testing identified several issues with the User Interface that were resolved.
​My Account modifications to the layout of the member profile section and address portion of the user’s profile are in progress. The prototype component structure will be designed to accommodate future enhancements to current functionality.  

Transcripts discovery for both the front-end user experience and the back-end services to support the application continue to move forward. Discussions with stakeholders and the AAP IT team are underway to prioritize requirements and review architecture and infrastructure needs.  

November 17, 2017

Enhancements to the Search tool continue to move at a fast pace and we are rapidly approaching the release of our fist iteration of Search. This first iteration is being released using a development technique called the Minimum Viable Product (MVP), which means at the outset it will only include basic functionality. Once the MVP is released, we will continue to collect feedback in order to continually improve the feature. 

The Search MVP contains the key features considered to have the highest value to our members and is our first step on our path to the final product. It also serves as a platform to test our assumptions and elicit feedback for improvements and enhancements. It is the first of many iterations and will help us to reach our goal of delivering a search engine rich in features and functions.

Here are some continued improvements to the behind-the-scenes effort:

  • Facets: New search facets to fine tune search results for
  • Mobile: Resolve text wrapping issues to enhance the readability of search results
  • Descriptions: improve and enhance search result descriptions on various AAP sites including Policy and Shop
  • Performance: Resolve latency and page load issues when populating search results and correct spacing of search bar elements

My Account improvements are also in progress. Profile data, address information, my preferences and editing templates are among the key features under development. 

Improvements to how CME Transcripts are managed and maintained are also underway. Background information and requirements are being gathered to build an initial prototype and work has started on such features as credit claiming flow, certificates, and conducting in-depth technical reviews with AAP DOIT. 


November 3, 2017

The first iteration of our new Search tool was rolled out for testing by a team of members and staff. Initial feedback helped identify ways to improve how content is indexed and identified key filters and contexts to enhance search relevancy and precision.

Here is a look at some of the behind-the-scenes features used to improve the search experience:

  • All AAP: Gives users the ability to search all AAP content in one search experience.
  • Policy tagging:  Search results for AAP Policy are uniquely identified on the search page to help users more easily find this content.
  • Weighting:  Delivers results with the highest relevance for better search results.
  • Filters: can be reset for additional search refinement.
  • Cache busting: Speeds up browsing times by saving previous information for future use in temporary folders, rather than re-loading each time.

In addition, the new My Account prototype was presented to members of the Core Team (AAP staff) for review and feedback. This initial review prompted many helpful questions and comments that will be used to further improve this functionality and move us closer to creating a member experience that is personalized and user-friendly.


October 20, 2017

A new way to Search AAP content is about to be released for testing. This testing will be done by a team of AAP members and staff over the next few weeks.

Here are the improvements being put in place to make the search experience friendlier and faster:
  • Making Policy and AAP journal content easier to find in search results
  • Giving users the ability to search by policy types
  • Incorporating new filters, called contexts and facets, to help users find the most relevant search results
  • Adding an Advanced Search (Boolean and Exact Match) to help users refine search terms
  • Highlighting key words in search results
All of these features are the result of member feedback received from interviews at NCE and from the feedback widget located on  These improvements are just the first of many future iterations as we continuously make improvements to search.  

A refreshed My Account is the next focus of our efforts. A prototype was built and presented to members and staff for input. Keeping the DTI Core Principles of Connect-Simplify-Personalize in mind, the new My Account will be designed to be easy to connect to, simple to use, and personalized for member needs. Everything you need to know about your membership and interests will be available in one area. We are very excited about the new My Account and will keep you posted on our progress. 



October 2017

We did it! We made the Homepage a friendlier experience by reorganizing the content to display the subject areas you search the most.

Making the homepage easier to navigate is just one example of the progress we've made to enhance the user experience. Here are updates on some of the other work in progress: 

  • Better access to policy from the home page. Now when you click on Policy in the top drop-down menu, you will go straight to the list of policies, clinical reports and technical reports to get the information you need.

  • A new Search platform is in development and will lay the groundwork for a complete overhaul of our search capabilities. The first iteration will include an improved faceted search to narrow and filter results and better serve members and the public alike.

  • My Account platform will be redesigned to be a one-stop, personalized profile function that better reflects the Core Principles of DTI: Connect-Simplify-Personalize.

  • Updated and refreshed design elements for will be rolled out in the coming weeks and include the selection of an award-winning new font typeface called Alegreya, which provides a humanistic feeling to compliment the unique, hand-cut letters in our Della Robbia logo. Color palettes, forms, panels, buttons and toggles are just a few of the foundational pieces that will be refreshed to deliver a unified and consistent user experience. These design elements will be implemented on other AAP digital platforms as DTI progresses to further strengthen and unify our identity.

  • Feedback from members at our National Conference along with input from the DTI Staff Core Team continues to help the project stay on course to provide a digital transformation to support your needs.


These changes and updates are just the beginning of the journey to bring continuous improvements to your online experience. But we'd love to hear from you! To make this easier we have added feedback and polling widgets like the ones you see below. 



July 2017 Homepage

Beginning on August 1, we will be rolling out a major update to, which will include a reorganization of the content on the homepage. There are several reasons for these changes, including:

  • Improving the user experience of the homepage
  • Prioritizing content based on user needs
  • Easier navigation to key AAP sites

Feedback and Polling

On July 12th, we implemented a minor update to, Search, and Shop that included a new feedback and polling widget. The reasons for these changes include:

  • Improved analytics
  • Feedback loops so that we can continually improve
  • Polls that will help inform future improvements