March 26, 2018
Search Launch Update
The new Search platform has been live for just over one month, and usage is averaging 10,000 searches per weekday, and 4,800 searches per day on weekends, which is higher than the old search application. The new Search provides users many more ways to filter and find just what you are looking for.
With an eye toward continuous improvement, we have gathered excellent in-person feedback from member leaders at the AAP Annual Leadership Forum (ALF) in March, as well as from Search analytics and via the “Provide Feedback” link on the Search page. We know there is still work to be done to improve Search results and help you find what you are looking for. How are we addressing this?
- Iterative Improvements
- DTI is an iterative process. Every two weeks, the team rolls out fixes, changes, and features that have been prioritized as highest business value. An example of a change that is in progress is adding new Search filters to help make Red Book content easier to find.
- Results Boosting. We regularly respond to feedback about what results members expect to see by manually boosting those results. For example, we recently improved firearm safety-related searches by manually adding synonyms, such as "gun control", to the Search function, and boosting certain results to appear at the top of the Search page. As a result, the expected results have become more relevant for this topic.
- Content Strategy
- The AAP provides a vast amount of content and intellectual property that is made available through Search. However, there are many factors that contribute to how easily content is found by a Search engine, including format (e.g., a web page or PDF), and keywords, which help Search engines identify relevant content. To that end, the DTI team will be focusing efforts on creating an updated content strategy to help ensure Search results are most relevant to our users.
Activities to improve My Account continue, including:
- Analyzing feedback on the new My Account prototype received from member leaders at the 2018 Annual Leadership Forum (ALF)
- Ongoing development work on Login, Order History, Profile, My Account Hub, and Digital Library
- Enhancing the prototypes by adding pages for My Memberships, Membership Benefits, and by addressing feedback on how Digital Library, Subscriptions, and Orders pages on the current site might confuse users as to where to go to find what they need
In addition, work on the new Transcripts functionality continues with:
- Analyzing feedback on the new Transcripts platform received from member leaders at the 2018 Annual Leadership Forum (ALF)
- Ongoing development on Activity Listing, Credit Claiming, Discrepancy Form, and FAQ pages as well as back-end database and services to support the prototypes
Product Roadmap Updates
DTI follows a process by which we regularly review and adapt. As a result of the feedback we gathered at ALF as well during usability testing with members, prototype reviews with AAP staff, and other feedback loops, we have updated the DTI activity roadmap. The updates include bringing forward into the near-term the following activities:
- Improving the Member Directory on AAP.org
- Improving the Find a Pediatrician tool on HealthyChildren.org
- Revising the content strategy to improve Search relevancy and allow for information on our sites to be more discoverable
- Making “Red Book” its own Search context/filter
- Adding Personalization to Search (to make the results more relevant for users)
Stay tuned for more updates on these activities as we move forward on the DTI roadmap!
February 23, 2018
Exciting news! The new Search platform, designed to improve the results returned to users, is now live. It is now easier for users of AAP.org to search content found on all AAP digital platforms including AAP News and Journals on Gateway, ShopAAP, Point of Care Solutions, HealthyChildren.org and more. In addition, users will have more filtering options to fine tune search requests to better fine what they are looking for. The Search function on HealthyChildren.org has also been revised with better filtering and discoverability.
This has been a “soft” launch in that it is not the final version, but rather the first release in an iterative process of incremental improvements made over time. We are gathering data and responding quickly. Additional information about the performance of the search function will be shared on this update page in the coming months.
Work on My Account continues. We have incorporated feedback from the technical feasibility review and built pages for the Profile, My Account Hub, Contact Preferences, Personal Information, and Addresses functions.
We also started prototyping the Membership landing page and New Member onboarding flows. This will give us an opportunity to take a fresh look at the member experience in My Account and to discover how to better communicate features that are meaningful for them (such as Member Benefits, Find a Pediatrician, and the Member Directory).
Guided by the core principles of this initiative to Connect, Simplify, and Personalize, work continues on a global site navigation for AAP digital platforms, design improvements, and information architecture (i.e., sitemap) enhancements.
A great deal of work has been accomplished on this important function to help AAP members better record CME credits including a new template for certificates, continued development on Activity Listing, Discrepancy Forms, and FAQ pages. We have elicited feedback on the Transcripts prototype from key stakeholders and have started development on the back-end database and services to support the prototype.
December 29, 2017
Guided by the core principles of this initiative to Connect, Simplify, and Personalize, a vision for global site navigation (for AAP sites including AAP.org), and information architecture (i.e., sitemap) are undergoing definition.
Search continues to be refined as we move closer to launching the first version of the application in the coming weeks. We have added more detail to search results for Point-of-Care and HealthyChildren content, added the ability to render special characters, and are working on finalizing pagination and autocomplete styling. Final usability testing prior to launch will be commencing soon.
My Account also continues to be refined. Additional features were added to the prototype for Order History, Digital Library, Member Profile as well as for workflows for login/forgot password and back-end services to support the profile are being prepared.
Transcripts work remains focused on collaboration between stakeholders and technical resources to assess feasibility and provide feedback on the prototype of credit claiming and certificate generation. In addition, stakeholders and technical resources are working toward the development of what will be released in the first iteration as the Minimum Viable Product (MVP).
December 1, 2017
The first version of the Search tool, also referred to as the MVP, continues to be refined in preparation for release in the coming weeks. Improvements are being made to the basic Search function to ensure the first iteration reflects high priority features identified through our usability testing.
Here are some added features and fixes to the tool as it is readied for release:
- Facets: Facets continue to be reviewed and tested to ensure the list is user-friendly and comprehensive to return more precise results.
- News Content: Usability testing feedback identified a need to consolidate three news sources; Publications, AAP News and AAP Voices into a single, more intuitive category.
- Bug fixes: Usability testing identified several issues with the User Interface that were resolved.
My Account modifications to the layout of the member profile section and address portion of the user’s profile are in progress. The prototype component structure will be designed to accommodate future enhancements to current functionality.
Transcripts discovery for both the front-end user experience and the back-end services to support the application continue to move forward. Discussions with stakeholders and the AAP IT team are underway to prioritize requirements and review architecture and infrastructure needs.
November 17, 2017
Enhancements to the Search tool continue to move at a fast pace and we are rapidly approaching the release of our fist iteration of Search. This first iteration is being released using a development technique called the Minimum Viable Product (MVP), which means at the outset it will only include basic functionality. Once the MVP is released, we will continue to collect feedback in order to continually improve the feature.
The Search MVP contains the key features considered to have the highest value to our members and is our first step on our path to the final product. It also serves as a platform to test our assumptions and elicit feedback for improvements and enhancements. It is the first of many iterations and will help us to reach our goal of delivering a search engine rich in features and functions.
Here are some continued improvements to the behind-the-scenes effort:
- Facets: New search facets to fine tune search results for HealthyChildren.org
- Mobile: Resolve text wrapping issues to enhance the readability of search results
- Descriptions: improve and enhance search result descriptions on various AAP sites including Policy and Shop
- Performance: Resolve latency and page load issues when populating search results and correct spacing of search bar elements
My Account improvements are also in progress. Profile data, address information, my preferences and editing templates are among the key features under development.
Improvements to how CME Transcripts are managed and maintained are also underway. Background information and requirements are being gathered to build an initial prototype and work has started on such features as credit claiming flow, certificates, and conducting in-depth technical reviews with AAP DOIT.
November 3, 2017
The first iteration of our new Search tool was rolled out for testing by a team of members and staff. Initial feedback helped identify ways to improve how content is indexed and identified key filters and contexts to enhance search relevancy and precision.
Here is a look at some of the behind-the-scenes features used to improve the search experience:
- All AAP: Gives users the ability to search all AAP content in one search experience.
- Policy tagging: Search results for AAP Policy are uniquely identified on the search page to help users more easily find this content.
- Weighting: Delivers results with the highest relevance for better search results.
- Filters: can be reset for additional search refinement.
- Cache busting: Speeds up browsing times by saving previous information for future use in temporary folders, rather than re-loading each time.
In addition, the new My Account prototype was presented to members of the Core Team (AAP staff) for review and feedback. This initial review prompted many helpful questions and comments that will be used to further improve this functionality and move us closer to creating a member experience that is personalized and user-friendly.
October 20, 2017
A new way to Search AAP content is about to be released for testing. This testing will be done by a team of AAP members and staff over the next few weeks.
Here are the improvements being put in place to make the search experience friendlier and faster:
- Making Policy and AAP journal content easier to find in search results
- Giving users the ability to search by policy types
- Incorporating new filters, called contexts and facets, to help users find the most relevant search results
- Adding an Advanced Search (Boolean and Exact Match) to help users refine search terms
- Highlighting key words in search results
All of these features are the result of member feedback received from interviews at NCE and from the feedback widget located on AAP.org. These improvements are just the first of many future iterations as we continuously make improvements to search.
A refreshed My Account is the next focus of our efforts. A prototype was built and presented to members and staff for input. Keeping the DTI Core Principles of Connect-Simplify-Personalize in mind, the new My Account will be designed to be easy to connect to, simple to use, and personalized for member needs. Everything you need to know about your membership and interests will be available in one area. We are very excited about the new My Account and will keep you posted on our progress.
We did it! We made the AAP.org Homepage a friendlier experience by reorganizing the content to display the subject areas you search the most.
Making the homepage easier to navigate is just one example of the progress we've made to enhance the user experience. Here are updates on some of the other work in progress:
Better access to policy from the AAP.org home page. Now when you click on Policy in the top drop-down menu, you will go straight to the list of policies, clinical reports and technical reports to get the information you need.
A new Search platform is in development and will lay the groundwork for a complete overhaul of our search capabilities. The first iteration will include an improved faceted search to narrow and filter results and better serve members and the public alike.
My Account platform will be redesigned to be a one-stop, personalized profile function that better reflects the Core Principles of DTI: Connect-Simplify-Personalize.
Updated and refreshed design elements for AAP.org will be rolled out in the coming weeks and include the selection of an award-winning new font typeface called Alegreya, which provides a humanistic feeling to compliment the unique, hand-cut letters in our Della Robbia logo. Color palettes, forms, panels, buttons and toggles are just a few of the foundational pieces that will be refreshed to deliver a unified and consistent user experience. These design elements will be implemented on other AAP digital platforms as DTI progresses to further strengthen and unify our identity.
Feedback from members at our National Conference along with input from the DTI Staff Core Team continues to help the project stay on course to provide a digital transformation to support your needs.
These changes and updates are just the beginning of the journey to bring continuous improvements to your online experience. But we'd love to hear from you! To make this easier we have added feedback and polling widgets like the ones you see below.
Beginning on August 1, we will be rolling out a major update to AAP.org, which will include a reorganization of the content on the homepage. There are several reasons for these changes, including:
- Improving the user experience of the homepage
- Prioritizing content based on user needs
- Easier navigation to key AAP sites
Feedback and Polling
On July 12th, we implemented a minor update to AAP.org, Search, and Shop that included a new feedback and polling widget. The reasons for these changes include:
- Improved analytics
- Feedback loops so that we can continually improve
- Polls that will help inform future improvements