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P&G Announces Collaboration With American Academy of Pediatrics to Continue Household Safety Awareness and Education Program

3/21/2013 Multi-year Alliance Reinforces Company’s Commitment to Providing Consumers with Resources to Help Ensure a Safe Home

Cincinnati, OH (March 15, 2013) – On the heels of the launch of its Safe Home consumer education campaign, The Procter & Gamble Company announced today a collaboration with the American Academy of Pediatrics (AAP), the world’s premier pediatric organization dedicated to the health and well-being of infants, children, adolescents and young adults.

The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe. In the spirit of National Poison Prevention Week, much of this effort will focus on education surrounding the correct use and storage of household cleaning and fabric care products.

“P&G is and always will be fully committed to ensuring the health and safety of the consumers who use our products,” said Alex Keith, Vice President P&G Fabric Care, North America. “Our collaboration with the AAP is an excellent way to reach parents with educational information from their most trusted source—their pediatrician.”

The P&G and AAP efforts are designed to keep parents informed and prepared. AAP content containing general home safety tips, as well as specific information on how to keep various areas of the home safe and secure, will be made available to parents and other caregivers on, the AAP’s parenting website. Information on these topics also will be available on the Safe Home hub of P&G’s “HomeMade Simple” website. P&G will support distribution of AAP educational patient brochures to pediatricians across the country as another resource to help inform parents. 

The goal of this collaboration is to help keep families as safe and healthy as possible,” said Kyran Quinlan, MD, FAAP, Chair-Elect of the AAP Council on Injury, Violence and Poison Prevention. “One way to do this is by making sure that consumers have the information and tools they need to use and store products correctly and safely. This campaign will help to reach as many parents as possible with these resources.” 

P&G continues to offer the original elements of its Safe Home program. Consumers can visit to order a safety latch to child-proof cabinets and drawers where household cleaning and fabric care products are stored, or a Tide Pods tub over-the-lid re-sealable sticker that is intended to help to prevent unsupervised access to the product. 

P&G and the AAP will continue to release further educational information and materials for consumers in the months and years to come.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About the AAP

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. For more information, visit and

 AAP Media Contacts