During National Immunization Awareness Month, August 2017, the American Academy of Pediatrics encourages pediatricians to blog about the benefits of immunization in their communities. Blogs may be posted on a personal blog site or on a blog hosted by an institution.
Here are a few tips to help you get started:
Make it Personal. A first-person, conversational narrative about what motivated you to support childhood immunization will draw readers into the discussion. Include a clear call to action that invites families to work with their pediatricians to stay up-to-date on immunizations, and to make sure those they interact with in their schools and communities do the same.
Cite local immunization data and outbreaks. Highlighting why immunizations are important to your own community will make your blog relevant to people in your town or state. Recent disease outbreaks in your state, and state immunization rates, are good data to include. The AAP offers an interactive map of state immunization data that includes state-by-state breakouts that is perfect for sharing in a blog post. See the map
Make it Concise. Post a compelling but quick read for busy parents, ideally under 900 words in length. Use sub-headings and bullet points to highlight important points, facts and figures. The CDC offers a list of
key messages about vaccines that can help guide your approach.
Embed videos and links. The AAP created a
public service announcement on vaccines that you can embed in your blog. HealthyChildren.org offers numerous articles on immunizations that are great links to include, including articles on:
Need inspiration? Here are some examples of pediatrician blog posts on vaccines:
Vaccines: One of Pediatricians' "Super Powers" to Protect Kids, Ari Brown, MD, FAAP
Protecting the Most Vulnerable: Immunize for Children Who Can't, Timothy Jacks, MD, FAAP
HPV Vaccine Misunderstood Despite Decade of Safety and Effectiveness, Margaret Stager, MD, FAAP
- Immunization is a Simple, Proven Tool to Protect Our Children, Hansa Bhargava , MD, FAAP
It Takes a Herd , Rhea Boyd, MD, FAAP
Your Baby and Your Pediatrician (and the Internet), Jennifer Shu, MD, FAAP
Building a Foundation for Lifelong Health , Ivor B. Horn, MD, MPH, FAAP
It's Time to Defend the Truth about Vaccines, Natasha Burgert, MD, FAAP
Need more help? AAP Public Affairs staff are available. Contact Laura Alessio at
email@example.com for assistance.