Campaigns & Toolkits

The American Academy of Pediatrics offers videos, graphics, photos, policy and research, parent information, sample social media posts and other communications tools to help share messages on a variety of child health topics.

Featured Toolkit: Oral Health

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Additional Media Background

To assist journalists, the AAP has assembled links to policy and research on a variety of pediatric health topics.
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Social Media

The AAP Social Media Toolkit offers pediatricians guidance on choosing a social media platform, setting up and managing an account.
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​Campaigns and Toolkits Library

These resources are updated frequently. Please visit often to find new materials to share.

Choosing Wisely
Promoting conversations between clinicians and patients about the use of appropriate tests and procedures.

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Oral Health
Pregnancy is an important time to see the dentist, yet women are less likely to receive dental care during this time. AAP offers materials to share with new moms and moms-to-be.

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Gun Safety
Gun violence is a public health epidemic that injures and kills children at alarming rates. AAP advocates for common-sense solutions proven to reduce these injuries and deaths.

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Safe Sleep
About 3,500 babies die each year in the US from unsafe sleep environments. Some of these deaths are caused by entrapment, suffocation, strangulation or SIDS. However, there are ways for parents to keep their sleeping baby safe.

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Thanks to immunizations, children today are healthier – and parents live with less anxiety and worry over childhood infections. AAP offers resources and tools to communicate about the power of immunizations.

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Teen Drivers
Teenagers are at greater risk of motor-related injuries. Use these resources to help ensure that when teens get behind the wheel, they are equipped to do so safely.

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Neonatal Abstinence Syndrome
The Section on Neonatal-Perinatal Medicine’s TECaN Group is engaging in a national effort to empower and educate providers about Neonatal Abstinence Syndrome by providing educational materials for clinical practice, along with webinars, podcasts, and social media outreach.

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