Teens who visit stores with cigarette advertising at least twice a week
are significantly more likely to start smoking, according to the study,
“A Longitudinal Study of Exposure to Retail Cigarette Advertising and Smoking Initiation,” published in the August print issue of Pediatrics
(published online July 19). Researchers studied 1,681 adolescents aged
11 to 14 years who had never smoked.
The study authors focused on how
often teens visited convenience, liquor and small grocery stores. These
types of stores near schools were then assessed for the quantity of
cigarette ads and pack displays. Overall, 18 percent of adolescents in
the study started smoking. But among teens who visited the stores with
the greatest amount of cigarette advertising at least twice a week, the
rate of smoking initiation was 29 percent. Of teens who visited such
stores less than twice per month, only 9 percent began smoking. The
authors noted that unless retail promotion of tobacco products is
addressed, the declines recently seen in smoking initiation are likely
to end.
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