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Immunizations Campaigns

Updated 10/2015


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The AAP participates in several immunization campaigns a year, including National Infant Immunization Week, National Influenza Vaccination Week, National Immunization Awareness Month, and the Preteen Vaccine Campaign. See below for campaign or project updates, logos, posters, parent handouts, and more. The resources below are for offices to participate in the campaigns as they see fit.

National Infant Immunization Week

National Infant Immunization Week (NIIW) is April 18 - April 25, 2015. NIIW celebrates the successes of immunization programs around the country and highlights the importance of immunizing. Since 1994, NIIW has served as a call to action for parents, caregivers, and healthcare providers to ensure that infants are fully immunized against 14 vaccine-preventable diseases, including influenza.

AAP Resources

The AAP offers several resources for pediatricians and families on the importance of vaccinating.

World Immunization Week:  2015 marks the fourth World Immunization Week.  The AAP is a partner in two immunization campaigns supporting worldwide immunization efforts:

Sound Advice

Experts and parents from around the country answer frequently asked questions on the importance of immunization, immunization safety, recent pertussis outbreaks, and more. Click here for the full listing of audio interviews.

Key Messaging from CDC

Key messages help everybody in your organization speak with one voice about your NIIW programs. Consider posting one message for each day of National Infant Immunization Week on your own Web site.

  • National Infant Immunization Week (NIIW) is an annual observance to highlight the importance of protecting infants from vaccine-preventable diseases and to celebrate the achievements of immunization programs in promoting healthy communities throughout the United States. This year, NIIW is scheduled to be held April 18-25, 2015.
  • NIIW provided an opportunity to draw attention to these issues and to focus on solutions. Communities have continued to use the week each year to raise awareness about the importance of ensuring all children are fully protected from vaccine preventable diseases through immunization. Today, many immunization programs, partners and communities can celebrate high infant immunization rates.
  • During the last week in April for the past 20 years, hundreds of communities across the United States have joined those in countries around the world to celebrate the critical role vaccination plays in protecting the health of our children, families, and communities. The United States celebrates NIIW as part of World Immunization Week (April 24-30, 2015), an initiative of the World Health Organization.
  • The Vaccines for Children (VFC) program provides vaccines to children who are underinsured or whose parents or guardians may not be able to afford them. The VCF program helps children get their vaccines according to the recommended immunization schedule and has contributed directly to a substantial increase in childhood immunization coverage levels, making a significant contribution to the elimination of disparities in vaccination coverage among young children.
  • Vaccines are among the most successful and cost-effective public health tools available for preventing disease and death. They not only help protect vaccinated individuals, but also help protect entire communities by preventing and reducing the spread of infectious diseases. Among children born during 1994-2013, vaccination will prevent an estimated 322 million illnesses, 21 million hospitalizations, and 732,000 deaths over the course of their lifetimes.
  • Immunization is a shared responsibility. Families, healthcare professionals, and public health officials must work together to help protect the entire community.
  • Healthcare professionals remain parents' most trusted source of information about vaccines for their children. They play a critical role in supporting parents in understanding and choosing vaccinations.
  • Most parents choose the safe, proven protection of vaccines. Giving babies the recommended immunizations by age two is the best way to protect them from 14 serious childhood diseases, like whooping cough and measles. Parents are encouraged to talk to their child's doctor to ensure that their baby is up-to-date on immunizations.
  • Protecting babies from whooping cough begins before a baby is even born. All pregnant women are recommended to receive the whooping cough vaccine, or Tdap, during the third trimester of each pregnancy to help protect their baby from whopping cough until he can receive his first whooping cough vaccine at 2 months. Learn more about the CDC's Born With Protection campaign at  
Influenza Prevention and Control

NIIW provides an opportunity for public health professionals, health care professionals, health advocates, communities, and families from across the country to work together to lay the groundwork and promote flu vaccination now and in anticipation of the 2015-2016 influenza season. Flu seasons are unpredictable and can begin early in the fall and last late into the spring. By reinforcing influenza vaccine messages during NIIW, partners can bring together resources and reach people before flu season swings into full gear.

Planning for the next flu season is underway. The vaccine viruses recommended by the World Health Organization and the US Food and Drug Administration Vaccines and Related Biological Products Advisory Committee were announced for the 2015-16 influenza season. The strains for the 2015-16 influenza season differ from those for the existing influenza season. For details see the AAP Recommendations for Prevention and Control of Influenza in Children, 2015–2016 flu policy.

Vaccination remains the most important step in protecting against influenza. The AAP recommends annual seasonal influenza immunization for all people 6 months and older, including all children and adolescents. Yearly vaccination is especially important for people who come into contact with high risk children in order to protect the child (or children) from the flu. Antiviral medications are a valuable second line of defense for children, but should not be a substitute for influenza immunization. In January 2015, the AAP endorsed a CDC letter to clinicians recommending prompt antiviral treatment when flu is suspected.

After reviewing data from recent flu seasons indicating that the live attenuated influenza vaccine (LAIV) did not provide extra protection against circulating influenza strains that are not in the vaccine, the Advisory Committee on Immunization Practices (ACIP) members decided to not express a preference for either LAIV or inactivated influenza vaccines (IIV) for the upcoming 2015-2016 influenza season. The AAP also has discussed this topic and expresses no preference for one product over the other. The AAP encourages pediatric practices to preorder vaccine that best suits the needs of their patient population.

During NIIW and into the summer, prepare for the upcoming flu season, consider taking the following steps:

  • Sign up and share information about the AAP "What's the Latest with the Flu" messaging series. The purpose of this monthly messaging series is to offer a quick snapshot that addresses the current situation with the flu with links back to AAP and/or CDC resources. To sign up, send a message to
  • Check out the AAP Flu Courses for pediatricians and other clinicians who care for children.
  • Review the AAP Red Book Online Influenza Resource Page and CDC FluView.
  • Consider partnering with child care facilities to share influenza strategies. As a large number of children are enrolled in Head Start or other early education and child care programs throughout the country, partnering with child care facilities to share influenza strategies could prove to be beneficial. The following is a list of resources for child care providers:

These posters can be displayed in waiting rooms or exam rooms. They encourage parents to get their kids immunized.

  AAP Posters

CDC Posters

National Influenza Vaccination Week

This year, National Influenza Vaccination Week (NIVW) is December 6-12, 2015. The NIVW will provide an opportunity for public health professionals, health care professionals, health advocates, communities, and families from across the country to work together to promote flu vaccination before the traditional winter peak in flu activity. Flu seasons are unpredictable and can begin early in the fall and last late into the spring. By focusing on one week in early December, partners can bring together resources and reach people before flu season swings into full gear.

Take the flu pledge and the Flu IQ Quiz today!

Key Points to Share with Families

What You Should Know About Influenza Vaccine

You need a flu vaccine every year for optimal protection; yearly vaccination is needed because:

  • Flu viruses are always changing and new vaccine is made each year so that the vaccine protects against the currently circulating influenza viruses.
  • Immune protection from vaccination declines over time so vaccination is recommended every year for optimal protection.
  • It takes about two weeks after vaccination for the body to develop full protective immunity.
Flu activity usually peaks in February in the United States and can last as late as May. As long as flu viruses are circulating, it's not too late to get vaccinated. It is not a problem if a person gets the flu vaccine late in one season (eg, April or May) and early in the next season (eg, August or September).

With flu activity increasing and family and friends gathering for the holidays, now is a great time to get a flu vaccine to protect yourself and your loved ones.
Some people are at high risk of complications for the flu, including children under 5, especially children younger than 2 years old, and those with chronic conditions, such as asthma, diabetes mellitus, hemodynamically significant cardiac disease, immunosuppression, or neurologic and neurodevelopmental disorders. The CDC offers more information about persons at high risk.

Some Children May Need 2 Doses

Some children may need two doses of flu vaccine this season to be fully protected. Children younger than 9 years old who are getting vaccinated for the first time will need two doses of vaccine. Some children who have received influenza vaccine previously also will need two doses of vaccine this season to be fully protected. Healthcare providers can tell families if their child needs two doses.  

You Have Options for Receiving Your Influenza Vaccine

Nasal spray vaccine is available. The nasal spray is an option for healthy, non-pregnant people 2-49 years of age. There also is a "high-dose" vaccine for people 65 and older and an intradermal vaccine with a much smaller needle that is approved for use in people 18 to 64 years old.

Influenza Vaccine is Safe

Millions of doses of influenza vaccine have been administered to people safely for decades. Influenza vaccination is recommended in any trimester for all women who are pregnant or who plan to become pregnant during the influenza season. View the CDC Letter to Providers: Influenza Vaccination of Pregnant Women for more information.

Have a Safe and Happy Holiday Season!

Once vaccinated, you can enjoy this holiday season knowing that you have taken the single best step to protect yourself and your loved ones against the flu.

National Immunization Awareness Month

August is National Immunization Awareness Month (NIAM). The goal of NIAM is to increase awareness about immunizations across the lifespan, from infants to the elderly. August is an ideal time to make sure everyone is up-to-date on vaccines before heading back to school and to plan ahead to receive flu vaccine.

AAP's consumer site, is highlighting a new series of articles, Medicine Before Vaccines, written by senior pediatricians. These articles will remind parents what pediatric medicine was like before immunizations were available to protect against diseases like chickenpox, measles, meningitis, and human papilloma virus (HPV). The vaccines we now have given parents the safe, proven power to protectt their children when they need it.

NIAM targets a specific population each week during the month. See below.

Preteen and Teen (Aug 2-8)

National Immunization Awareness Month begins with a focus on immunizations for preteens and teens. Use key messages as the basis for talking points, presentations, media interviews, news releases, social media messages or outreach materials.

  • Preteens and teens are at risk for diseases like meningitis and HPV cancers and need the protection of vaccines to keep them healthy.
  • Vaccines are recommended for preteens and teens because:
    • Some of the childhood vaccines wear off over time, so adolescents need shots to stay protected from serious diseases like tetanus, diphtheria, and pertussis (whooping cough).
    • As children get older, they are at greater risk of getting certain diseases like meningitis, septicemia (blood infection), and infections that can lead to HPV cancers.
  • Specific vaccines, like HPV vaccine, should be given during the preteen (11 to 12) years because they provide more protection when given at that age.
  • Vaccines not only help protect preteens and teens from serious diseases, but also their siblings, friends and the people who care for them, like their parents or grandparents.
  • Vaccines do more than protect your child. Some diseases, like whooping cough and the flu, can be deadly for newborns or infants who are too young to be vaccinated themselves. You can help protect our littlest community members from being exposed to vaccine-preventable diseases by making sure your child gets all the vaccines recommended.
  • Vaccines are among the safest and most cost-effective ways to prevent disease. Protecting your children from preventable diseases will help keep them healthy and in school.
  • When a child comes down with a disease such as whooping cough or the flu, they may miss a lot of school while recovering. A sick child may also mean that a parent may miss work or other important events.
  • Schools are a prime venue for transmitting many vaccine-preventable diseases, and school-age children can further spread disease to their families and others with whom they come in contact.

View more on immunizations preteens and teens.

CDC provides a "Tips and Time-savers for Talking with Parents about HPV Vaccine" resource that translates research into effective communication tools.

Other Adolescent Resources
Pregnant Women (Aug 9-15)

Vaccines are an important component of a healthy pregnancy. Women should be up to date on their vaccines before becoming pregnant, and should receive vaccines against both the flu and whooping cough (pertussis) during pregnancy. These vaccines not only protect the mother by preventing illnesses and complications, but also pass on vaccine protection to her unborn child.

Key messages:
  • Before becoming pregnant, a woman should be up-to-date on routine adult vaccines to help protect her and her child from vaccine-preventable diseases like rubella.
  • There are two vaccines routinely recommended during pregnancy: flu (to protect against influenza) and Tdap (to protect against whooping cough).
  • Vaccines protect you against serious diseases and prevent you from passing diseases on to your baby after birth.
  • The vaccines you get during pregnancy will provide your baby with some disease protection (immunity) that will last the first few months of life.
  • During your pregnancy, you can start learning about the safe, proven disease protection that vaccines provide for your baby.
  • Breastfeeding moms can also receive some vaccinations.

More detailed key messages and other resources for vacincating pregnant mothers are available. (Exit site). ​

Adults (Aug 16-22)

All adults should get vaccines to protect their health. Even healthy adults can become seriously ill, and can pass certain illnesses on to others. Immunization is especially important for older adults and for adults with chronic conditions such as asthma, Chronic Obstructive Pulmonary Disease (COPD), diabetes or heart disease. Immunization is also important for anyone who is in close contact with the very young, the very old, people with weakened immune systems, and those who cannot be vaccinated.

Key Messages:
  • Vaccines are an important step in protecting adults against several serious, and sometimes deadly, diseases.
  • The need for vaccination does not end in childhood. Vaccines are recommended throughout our lives based on age, lifestyle, occupation, locations of travel, medical conditions and vaccines received in the past.
  • The Advisory Committee on Immunization Practices (ACIP) updates vaccines recommended for adults each year based on the latest research on vaccine safety, effectiveness, and patterns of vaccine-preventable diseases
  • Every year, thousands of adults in the U.S. needlessly suffer, are hospitalized, and even die from diseases that could be prevented by vaccines.
  • Vaccines are recommended for adults to prevent serious diseases such as influenza, shingles, pneumonia caused by pneumococcal bacteria, hepatitis, and whooping cough.
  • Some vaccines can help prevent cancer. Hepatitis B vaccine can prevent liver cancer that can develop after developing chronic hepatitis B. The HPV vaccine can prevent cancers caused by HPV infection, including cervical, vaginal, vulvar and anal cancer.
  • Vaccination is important because it not only protects the person receiving the vaccine, but also helps prevent the spread of diseases to others –especially those who are most vulnerable to serious complications, such as infants and young children, the elderly, and those with chronic conditions and weakened immune systems.
  • Most adults have probably not received all the vaccines they need.
  • Unfortunately, far too few adults are receiving the recommended vaccines, leaving themselves and their loved ones vulnerable to serious diseases.
  • Adults should talk with their doctors to learn which vaccines are recommended for them, and take steps to stay up to date.
  • Vaccines are available at private doctors' offices, as well as other convenient locations such as pharmacies, workplaces, community health clinics and health departments.
  • Vaccines are very safe.
  • Vaccines are thoroughly tested before licensing and carefully monitored even after they are licensed to ensure that they are very safe.
  • Side effects from vaccines are usually mild and temporary. Some people may have allergic reactions to certain vaccines, but serious and long-term side effects are rare.

Learn more from the NIAM Toolkit (Exit site).​

Infants & Children (Aug 23-29)

Vaccines give parents the safe, proven power to protect their children from serious diseases. Parents can provide the best protection by following the recommended immunization schedule – giving their child the vaccines they need, when they need them.

Key Messages:
  • Vaccines give parents the safe, proven power to protect their children from 14 serious diseases before they turn 2 years old.
  • Vaccinating your children according to the recommended schedule is one of the best ways you can protect them from 14 harmful and potentially deadly disease like measles and whooping cough (pertussis) before their second birthday.
  • Children who don't receive recommended vaccines are at risk of 1) getting the disease or illness, and 2) having a severe case of the disease or illness. You can't predict or know in advance if an unvaccinated child will get a vaccine-preventable disease, nor can you predict or know how severe the illness will be or become.
  • Vaccines don't just protect your child. Immunization is a shared responsibility. Families, healthcare professionals and public health officials must work together to help protect the entire community – especially babies who are too young to be vaccinated themselves.
  • Most parents choose the safe, proven protection of vaccines and are vaccinating their children according to the recommended immunization schedule. Estimates from a CDC nationally representative childhood vaccine communications poll (July 2014 online poll) suggest that most people are vaccinating according to schedule or are intending to do so.
  • In fact, 88.9% of parents reported that they are vaccinating according to schedule or are intending to do so.
  • Most young parents in the U.S. have never seen the devastating effects that diseases like measles or whooping cough (pertussis) can have on a family or community. It's easy to think of these as diseases of the past. But the truth is they still exist.
  • Many vaccine preventable diseases are only a plane ride away. For example, measles is still common in many parts of the world. The disease is brought into the United States by unvaccinated travelers who are infected while in other countries. When measles gets into communities of unvaccinated people in the U.S. (such as people who refuse vaccines for religious, philosophical or personal reasons), outbreaks are more likely to occur.
  • Since measles was declared eliminated in the United States in2000, the annual number of people reported to have measles ranged from a low of 37 people in 2004 to a high of 668 people in 2014. In 2014 there were 23 outbreaks affecting 668 people from 27 states.
  • This year, measles continues to affect the United States with over 178 cases reported as of June 26, 2015. Most of the reported measles cases occurred in people who were not vaccinated or who did not know whether they were vaccinated.
  • Outbreaks of whooping cough (pertussis) have also occurred in the United States over the past few years. There are many factors contributing to the recent increase in whooping cough, but getting vaccinated is the best way to prevent whooping cough and its complications.
  • Vaccines offer the best-known protection against many devastating illnesses. Following the recommended immunization schedule is the best way to ensure your children are protected from deadly diseases.
  • Children do not receive any known benefits from following schedules that delay vaccines. We do know that delaying vaccines puts children at known risk of becoming ill with vaccine-preventable diseases. Infants and young children who follow immunization schedules that spread out shots – or leave out shots – are at risk of developing diseases during the time that shots are delayed.
  • If a young child falls behind the recommended schedule, parents and health care professionals should use the catch-up immunization schedule to quickly get the child up to date, reducing the amount of time the child is left vulnerable to vaccine-preventable diseases.
  • Talk to your doctor or other healthcare professional to make sure your children get the vaccinations they need when they need them.
  • Health care professionals are parents' most trusted source of information about vaccines for their children. They play a critical role in supporting parents in understanding and choosing vaccines.
  • Families who need help paying for childhood vaccines should ask their health care professional about the Vaccines for Children program, which provides vaccines at no cost to eligible children who do not otherwise have access to recommended childhood vaccines.
  • Parents should check their child's immunization records to make sure they are up to date on all recommended vaccinations. Parents with questions are encouraged to talk with their child's health care professional to see if any catch-up doses are needed.
  • Vaccines are among the safest and most cost-effective ways to prevent disease.
  • Vaccines are thoroughly tested before licensing and carefully monitored after they are licensed to ensure that they are very safe.
  • Vaccines are among the safest and most cost-effective ways to prevent disease. They not only protect vaccinated individuals but also help protect entire communities by preventing and reducing the spread of infectious diseases.
  • Currently the United States has the safest, most effective vaccine supply in its history. The country's long-standing vaccine safety system ensures that vaccines are as safe as possible.


CDC Posters

AAP Resources:

CDC Resources:

World Immunization Week:

2015 marks the fourth World Immunization Week. The AAP is a partner in two immunization campaigns supporting worldwide immunization efforts: