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Immunization Campaigns

Updated 4/2017

​The AAP participates in several immunization campaigns a year, including National Infant Immunization Week, National Influenza Vaccination Week, National Immunization Awareness Month, and the Preteen Vaccine Campaign. See below for campaign or project updates, logos, posters, parent handouts, and more. The resources below are for offices to participate in the campaigns as they see fit.

National Infant Immunization Week

National Infant Immunization Week (NIIW) is April 22 - April 29, 2017. NIIW celebrates the successes of immunization programs around the country and highlights the importance of immunizing. Since 1994, NIIW has served as a call to action for parents, caregivers, and healthcare providers to ensure that infants are fully immunized against 14 vaccine-preventable diseases, including influenza​

Nationa​l Influenz​​a Vaccination Week

This year, National Influenza Vaccination Week (NIVW) is December 4-10, 2016. The NIVW will provide an opportunity for public health professionals, health care professionals, health advocates, communities, and families from across the country to work together to promote flu vaccination before the traditional winter peak in flu activity. Flu seasons are unpredictable and can begin early in the fall and last late into the spring. By focusing on one week in early December, partners can bring together resources and reach people before flu season swings into full gear.

Take the flu pledge and the Flu IQ Quiz today!​

    Key Points to Share with Families


    • The flu is a contagious respiratory illness caused by influenza viruses that infect the nose, throat, and lungs. It can cause mild to severe illness, and at times can lead to death.
    • People of every age, including people in good health, are at risk of flu. 
    • Influenza can cause illness and sometimes severe disease in persons of any age. 
    • Flu causes millions of illnesses, hundreds of thousands of hospitalizations and thousands or tens of thousands of deaths each year in the United States.
    • Although a majority of hospitalizations and deaths occur in people 65 years and older, even healthy young children and younger adults can have severe disease or even die from influenza. 
    • About 100 deaths from influenza among children are reported each year to CDC.

    Flu Vaccination

    • Flu vaccine is an essential, every year vaccine for children (and everyone). Vaccinating now will protect you and your family over the holidays and into the spring, when flu virus continues to make people sick.
    • High immunization rates are important to protect vulnerable people in your community, and to reduce the spread of disease. 
    • An annual flu vaccine is the best way to protect against this potentially serious disease.
      • Flu vaccination can reduce flu illnesses, doctor visits, pneumonia, need for antibiotics, missed work and school due to flu, as well as prevent flu-related hospitalizations.
      • Flu vaccination also may make your illness milder if you do get sick.
      • Getting vaccinated yourself also protects people around you, including those who are more vulnerable to serious flu illness, like babies and young children, older people, and people with certain chronic health conditions.
    • Despite the unpredictable nature of the flu, you should know:
      • You need the 2016-2017 flu vaccine for optimal protection against the flu this season because:
        • Flu viruses are constantly changing, and this season's vaccines have been updated to protect against the viruses that surveillance data indicate will be most common this flu season, and
        • A person's immune protection from vaccine declines over time so annual flu vaccination is needed for the best protection against the flu.
      • It takes about two weeks after vaccination for antibodies to develop in the body that protect against influenza virus infection.
      • While seasonal flu outbreaks can happen as early as October, flu activity is usually highest between December and February, though activity can last as late as May. As long as flu activity is ongoing, it's not too late to get vaccinated, even in January or later.
      • With flu activity increasing and family and friends planning gatherings for the holidays, now is a great time to get a flu vaccine if you haven't been vaccinated yet this season. A flu vaccine can protect you and your loved ones from the flu.
    • Find a place near you to get a flu vaccine with the HealthMap Vaccine Finder.
    • Visit CDC's Frequently Asked Flu Questions 2016-2017 Flu Season to find out what's new for the 2016-2017 influenza season.

    ​Some Children May Need 2 Doses

    Some children may need two doses of flu vaccine this season to be fully protected. Children younger than 9 years old who are getting vaccinated for the first time will need two doses of vaccine. Some children who have received influenza vaccine previously also will need two doses of vaccine this season to be fully protected. Healthcare providers can tell families if their child needs two doses.  

    Other Resources
    Resources to Share with Childcare Providers

National Immunization Awareness Month

August is National Immunization Awareness Month (NIAM). The goal of NIAM is to increase awareness about immunizations across the lifespan, from infants to the elderly. August is an ideal time to make sure everyone is up-to-date on vaccines before heading back to school and to plan ahead to receive flu vaccine.

The American Academy of Pediatrics (AAP) is inviting its friends, pediatricians and other interested parties to make use of the AAP's campaign resources for National Immunization Awareness Month (NIAM). During the month of August, the AAP will be sharing a timeline on vaccines, blogs, articles for parents on and videos, all available via the AAP NIAM campaign page at

In addition, the AAP is asking pediatricians, parents and everyone to go on the record on vaccines and explain #WhyIVax on social media.

NIAM Resources

AAP NIAM Campaign page (
This page links to blogs, videos on vaccines, resources for parents, and #WhyIVax stories.

National Public Health Information Coalition Toolkit (
This page offers a comprehensive NIAM toolkit, and provides resources, key messages, Q&A, for each week of the month. The weeks include:

August 1-7: Vaccines are not just for kids (adults)

August 8-14: Protect yourself and pass protection on to your baby (pregnant women)

August 15-21: A healthy start begins with on-time vaccination (babies and young children)

August 22-28: Ensure a healthy future with vaccines (preteens and teens)

CDC Recognizing National Immunization Awareness Month (  .

    Preteen and Teen (Aug 2-8)

    ​Key messages:

    • ​Preteens and teens are at risk for diseases like meningitis and HPV cancers and need the protection of vaccines to keep them healthy.
    • Vaccines are recommended for preteens and teens because:
      • ​ ​Some of the childhood vaccines wear off over time, so adolescents need shots to stay protected from serious diseases like tetanus, diphtheria, and pertussis (whooping cough).
      • ​As children get older, they are at greater risk of getting certain diseases like meningitis, septicemia (blood infection), and infections that can lead to HPV cancers.
    • ​Specific vaccines, like HPV vaccine, should be given during the preteen (11 to 12) years because they provide more protection when given at that age.
    • Vaccines not only help protect preteens and teens from serious diseases, but also their siblings, friends and the people who care for them, like their parents or grandparents.
    • Vaccines do more than protect your child. Some diseases, like whooping cough and the flu, can be deadly for newborns or infants who are too young to be vaccinated themselves. You can help protect our littlest community members from being exposed to vaccine-preventable diseases by making sure your child gets all the vaccines recommended.
    • Vaccines are among the safest and most cost-effective ways to prevent disease. Protecting your children from preventable diseases will help keep them healthy and in school.When a child comes down with a disease such as whooping cough or the flu, they may miss a lot of school while recovering. A sick child may also mean that a parent may miss work or other important events.Schools are a prime venue for transmitting many vaccine-preventable diseases, and school-age children can further spread disease to their families and others with whom they come in contact.
    • ​CDC provides a "Tips and Time-savers for Talking with Parents about HPV Vaccine" resource that translates research into effective communication tools.
    Pregnant Women (Aug 9-15)

    ​Vaccines are an important component of a healthy pregnancy. Women should be up to date on their vaccines before becoming pregnant, and should receive vaccines against both the flu and whooping cough (pertussis) during pregnancy. These vaccines not only protect the mother by preventing illnesses and complications, but also pass on vaccine protection to her unborn child.

    Key messages:
    • Before becoming pregnant, a woman should be up-to-date on routine adult vaccines to help protect her and her child from vaccine-preventable diseases like rubella.
    • There are two vaccines routinely recommended during pregnancy: flu (to protect against influenza) and Tdap (to protect against whooping cough).​
    • Vaccines protect you against serious diseases and prevent you from passing diseases on to your baby after birth. 
    • The vaccines you get during pregnancy will provide your baby with some disease protection (immunity) that will last the first few months of life.
    • During your pregnancy, you can start learning about the safe, proven disease protection that vaccines provide for your baby.
    • Breastfeeding moms can also receive some vaccinations. 

    Adults (Aug 16-22)

    ​All adults should get vaccines to protect their health. Even healthy adults can become seriously ill, and can pass certain illnesses on to others. Immunization is especially important for older adults and for adults with chronic conditions such as asthma, Chronic Obstructive Pulmonary Disease (COPD), diabetes or heart disease. Immunization is also important for anyone who is in close contact with the very young, the very old, people with weakened immune systems, and those who cannot be vaccinated.

    Key Messages:
      - Vaccines are an important step in protecting adults against several serious, and sometimes deadly, diseases.

      - The need for vaccination does not end in childhood. Vaccines are recommended throughout our lives based on age, lifestyle, occupation, locations of travel, medical conditions and vaccines received in the past.

      - The Advisory Committee on Immunization Practices (ACIP) updates vaccines recommended for adults each year based on the latest research on vaccine safety, effectiveness, and patterns of vaccine-preventable diseases

      - Every year, thousands of adults in the U.S. needlessly suffer, are hospitalized, and even die from diseases that could be prevented by vaccines.

      - Vaccines are recommended for adults to prevent serious diseases such as influenza, shingles, pneumonia caused by pneumococcal bacteria, hepatitis, and whooping cough.

      - Some vaccines can help prevent cancer. Hepatitis B vaccine can prevent liver cancer that can develop after developing chronic hepatitis B. The HPV vaccine can prevent cancers caused by HPV infection, including cervical, vaginal, vulvar and anal cancer.

      - Vaccination is important because it not only protects the person receiving the vaccine, but also helps prevent the spread of diseases to others –especially those who are most vulnerable to serious complications, such as infants and young children, the elderly, and those with chronic conditions and weakened immune systems.

      - Most adults have probably not received all the vaccines they need.

      - Unfortunately, far too few adults are receiving the recommended vaccines, leaving themselves and their loved ones vulnerable to serious diseases.

      - Adults should talk with their doctors to learn which vaccines are recommended for them, and take steps to stay up to date.

      - Vaccines are available at private doctors' offices, as well as other convenient locations such as pharmacies, workplaces, community health clinics and health departments.

      - Vaccines are very safe.

      - Vaccines are thoroughly tested before licensing and carefully monitored even after they are licensed to ensure that they are very safe.

      - Side effects from vaccines are usually mild and temporary. Some people may have allergic reactions to certain vaccines, but serious and long-term side effects are rare.

    Learn more from the NIAM Toolkit.

    Infants & Children (Aug 23-29)

    ​Vaccines give parents the safe, proven power to protect their children from serious diseases. Parents can provide the best protection by following the recommended immunization schedule – giving their child the vaccines they need, when they need them.

    Key Messages:
    • Vaccines give parents the safe, proven power to protect their children from 14 serious diseases before they turn 2 years old.
    • Vaccinating your children according to the recommended schedule is one of the best ways you can protect them from 14 harmful and potentially deadly disease like measles and whooping cough (pertussis) before their second birthday.
    • Children who don't receive recommended vaccines are at risk of 1) getting the disease or illness, and 2) having a severe case of the disease or illness. You can't predict or know in advance if an unvaccinated child will get a vaccine-preventable disease, nor can you predict or know how severe the illness will be or become. 
    • Vaccines don't just protect your child. Immunization is a shared responsibility. Families, healthcare professionals and public health officials must work together to help protect the entire community – especially babies who are too young to be vaccinated themselves.​
    • Most parents choose the safe, proven protection of vaccines and are vaccinating their children according to the recommended immunization schedule. Estimates from a CDC nationally representative childhood vaccine communications poll (July 2014 online poll) suggest that most people are vaccinating according to schedule or are intending to do so. 
    • In fact, 88.9% of parents reported that they are vaccinating according to schedule or are intending to do so. 
    • Most young parents in the U.S. have never seen the devastating effects that diseases like measles or whooping cough (pertussis) can have on a family or community. It's easy to think of these as diseases of the past. But the truth is they still exist. 
    • Many vaccine preventable diseases are only a plane ride away. For example, measles is still common in many parts of the world. The disease is brought into the United States by unvaccinated travelers who are infected while in other countries. When measles gets into communities of unvaccinated people in the U.S. (such as people who refuse vaccines for religious, philosophical or personal reasons), outbreaks are more likely to occur.
    • Since measles was declared eliminated in the United States in2000, the annual number of people reported to have measles ranged from a low of 37 people in 2004 to a high of 668 people in 2014. In 2014 there were 23 outbreaks affecting 668 people from 27 states.
    • This year, measles continues to affect the United States with over 178 cases reported as of June 26, 2015. Most of the reported measles cases occurred in people who were not vaccinated or who did not know whether they were vaccinated.
    • Outbreaks of whooping cough (pertussis) have also occurred in the United States over the past few years. There are many factors contributing to the recent increase in whooping cough, but getting vaccinated is the best way to prevent whooping cough and its complications.
    • Vaccines offer the best-known protection against many devastating illnesses. Following the recommended immunization schedule is the best way to ensure your children are protected from deadly diseases​.
    • Children do not receive any known benefits from following schedules that delay vaccines. We do know that delaying vaccines puts children at known risk of becoming ill with vaccine-preventable diseases. Infants and young children who follow immunization schedules that spread out shots – or leave out shots – are at risk of developing diseases during the time that shots are delayed. 
    • If a young child falls behind the recommended schedule, parents and health care professionals should use the catch-up immunization schedule to quickly get the child up to date, reducing the amount of time the child is left vulnerable to vaccine-preventable diseases.
    • Talk to your doctor or other healthcare professional to make sure your children get the vaccinations they need when they need them.
    • Health care professionals are parents' most trusted source of information about vaccines for their children. They play a critical role in supporting parents in understanding and choosing vaccines.
    • Families who need help paying for childhood vaccines should ask their health care professional about the Vaccines for Children program, which provides vaccines at no cost to eligible children who do not otherwise have access to recommended childhood vaccines.
    • Parents should check their child's immunization records to make sure they are up to date on all recommended vaccinations. Parents with questions are encouraged to talk with their child's health care professional to see if any catch-up doses are needed. ​
    • Vaccines are among the safest and most cost-effective ways to prevent disease.
    • ​Vaccines are thoroughly tested before licensing and carefully monitored after they are licensed to ensure that they are very safe. 
    • Vaccines are among the safest and most cost-effective ways to prevent disease. They not only protect vaccinated individuals but also help protect entire communities by preventing and reducing the spread of infectious diseases.
    • Currently the United States has the safest, most effective vaccine supply in its history. The country's long-standing vaccine safety system ensures that vaccines are as safe as possible. 


    CDC Posters

    ​AAP Resources:

    CDC Resources: