Creating Immunization Videos to Share

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​Creating​ Immunization Videos to Share

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Backgro​und

Studies show that parents want advice and information from their doctor, and videos are a personal way to share your recommendations with your patients. Sharing videos on Social Media may help you to reach many families in your practice. Consider developing your own videos or asking parents in your practice to create videos for sharing.

Filming a vid​​eo

  • Aim for each video to be between 60-90 seconds.
  • Please face the camera and talk to it – you may want someone near the camera for a conversational feel.
  • Try to identify a beginning, middle and end to your story so people can easily follow, but speak from the heart. Don't be afraid to be yourself and share your story in your own voice.
  • Upload to a Web site of your choosing. You will be able to share the link via Social Media.
  • A consent form must be signed by any person in addition to yourself, who appears in your video (person must be 18 years of age or older).

Tips for filming y​​our video

  • If possible, use a video camera or tablet. You may also get an acceptable video from a flip cam, or high quality phone.
  • Find a tidy place to film, so the background is not distracting.
  • Preferably use a tripod or other stable surface. If one is not available, ask someone to film the video for you.
  • Find a quiet place to film your video so there is not background noise. Outdoors does not work well for sound.
  • Consider a few trial runs. Play with the lighting or camera placement to find out what works best.
  • Try to avoid patterns or loud jewelry that might distract from your message.

Videos that get posted should have clear video and audio and be technically accurate.

Other​​ points

  • The video should not contain material that:
    • gives personal information about those in the video (e.g., full names, address, etc)
    • violates another's rights
    • refers to copyrighted material
    • is inappropriate, indecent, obscene, hateful, defamatory, slanderous or libelous
    • violates any applicable law
  • The video should not infringe any copyright or any other rights of any third part of which the submitter is aware.
  • Video should be original and must not violate the rights of other parties.​​​
Toolkit Development
This social media toolkit was supported by the Grant or Cooperative Agreement Number, 5U38OT000167-02, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.


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