American Academy of Pediatrics Helps Parents to Monitor and Control Digital Ads That Target Children

Advertising aimed at children, like TV commercials, is nothing new. In today's digital landscape, however, marketing messages reach young people in less obvious but more direct ways. The AAP published a policy statement this week that reviews how easily children are influenced by advertising because their critical thinking skills and impulse control are not fully developed. Media outlets are invited to share this HealthyChildren.org article with information for parents, with proper attribution. Go to: 5 Unhealthy Ways Digital Ads May Be Targeting Your Child.

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The American Academy of Pediatrics is an organization of 67,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults.