Social Media Toolkit

Social Media Toolkit

The AAP Social Media Toolkit offers guidance on choosing a social media platform, and setting up and managing an account. This tool was initially developed to help pediatricians share messages about immunizations; immunizations is an example throughout.

  • Toolkit Development

    This social media toolkit was supported by the Grant or Cooperative Agreement Number, 5U38OT000167-02, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

  • Toolkit Evaluation Survey

    Please help us evaluate this tool by taking this brief survey.

  • Introduction to Social Media

    This introduction to social media will allow you to understand what social media is, decide which platform is best for you, define your social media strategy, stay relevant, and track usage.

  • Facebook

    This section will help you use Facebook.

  • Twitter

    This section will help you use Twitter.

  • Making Videos to Share

    Videos are a personal way to communicate your immunization messages to patients and families.

  • Social Media Tips

    This section will teach you how to use a scheduling tool, promote your page, participate in events, promote content from other pages, manage conversations, and share/create videos.