Period of Purple

​​Child ​Abuse and Neglect​​​

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​Period of Purple 

Disclaimer: The information below is selected for its value and relation to child abuse prevention and does not represent an endorsement or an official opinion or position of the American Academy of Pediatrics unless noted as such.​

The Period of PURPLE Crying program provides a new way to help parents understand this period in their baby's life. The acronym PURPLE is used to describe specific characteristics of an infant's crying. It lets parents and caregivers know that what they are experiencing is normal and, although frustrating, is a phase in their child's development.​


The word period is important because it tells parents that it is only temporary and will come to and end. 

The program also includes research-based, practical strategies to guide how to soothe their infants and to cope with unsoothable crying.

​To learn more about the Period of PURPLE Crying as well as other child development topics visit: 

What is the Period of PURPLE Crying Program?

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