SIDS is the leading cause of death among babies between 1 month and 1 year of age. The American Academy of Pediatrics is a proud partner in the National Back to Sleep Campaign spearheaded by the National Institute for Child and Human Development (NICHD).
Policy and Publications
Safe Sleep and Your Baby- How Parents Can Reduce the Risk of SIDS and Suffocation. This new brochure not only shows parents the importance of putting baby to sleep on his or her back, but how to create a safe sleep environment to help reduce the risk of SIDS, entrapment, strangulation, and suffocation.
Back to Sleep, Tummy to Play. Although babies should be placed on their backs to sleep, supervised tummy time is an important part of healthy development. Read all about tummy time and how to make it fun for your baby in this brochure.
Safe Sleep Campaigns
Tennessee Safe Sleep. Large stickers of safe sleep messages distributed to clinics, stores, agencies, and businesses serving parents.
LA County Safe Sleep for Baby
Milwaukee Media development. Some of the material is not necessarily aligned with our strategy but at the very least showcases different ways of presenting messaging.