In 2008, the AAP brought together many of the nation's leading medical and immunization advocacy groups to form the Immunization Alliance. The group's goal is to raise public awareness about the importance of childhood vaccines and to optimize communication between public health officials, health care providers and the public on this topic. The Alliance comprises more than 25 national organizations dedicated to protecting communities from vaccine-preventable diseases. A cornerstone of its work is to identify and meet the needs of parents as they seek child health recommendations based on credible scientific evidence. The group collaborates to disseminate accurate, effective and science-based messages about the value of vaccines, and to counter negative and inaccurate statements in the news and entertainment media and on the Internet that cause confusion among parents.
The Alliance is committed to raising levels of immunization in the United States. Its 2008 Call to Action included requests for a public information campaign by the government; a commitment to ongoing research to ensure the continued safety, efficacy and development of vaccines; balanced reporting by the media; continued efforts from doctors in working with parents; and fostering confidence among parents.
Some highlights of Alliance activities since 2008:
- Established a Listserv® to facilitate sharing of resources, materials, research, focus group findings, etc.
- Call to Action: This document stated the Alliance's commitment to ensure adequate levels of immunization in the U.S. and called on health professionals, the public, the media and the government to support this goal. The Call to Action was delivered to the Secretary of Health and Human Services (HHS) and then released to the media.
- Every Child By Two, in collaboration with the AAP, produced and distributed TV and radio public service announcements (PSAs) featuring actress Amanda Peet. The Vaccinate Your Baby campaign includes a Web site, www.vaccinateyourbaby.org. The PSAs were shared as a resource for Alliance members and posted to the AAP Web site.
- In response to a ruling by the Georgia Supreme Court that would circumvent longstanding immunization policy and jeopardize future production and development of vaccines, the Alliance developed an amicus curiae brief opposing the Georgia ruling.
- Alliance members also signed on to an amicus curiae brief in a U.S. Supreme Court that strengthened and preserved the no-fault vaccine system and helped to preserve the nation's vaccine supply.
- Audio interviews with a number of Alliance representatives are included in an aap.org feature titled Sound Advice on Vaccines.
- In 2010, the AAP launched the Ad Council-endorsed "Protect Tomorrow" award-winning public service campaign, and Alliance members helped to expand the reach of this message to multiple generations about the importance of continuing to vaccinate.
- Alliance members have met with high-ranking HHS officials to discuss ways to help the government's H1N1 flu immunization efforts nationally.
- Regular conference calls to keep organizations updated on immunization activities.
Immunization Alliance Member Organizations
American Academy of Family Physicians
American Academy of Pediatrics
American Academy of Physician Assistants
American College of Obstetricians and Gynecologists
American College of Osteopathic Pediatricians
American College of Preventive Medicine
American Medical Association
American Public Health Association
America's Health Insurance Plans
Association of State and Territorial Health Officials
California Immunization Coalition
Centers for Disease Control and Prevention
Every Child By Two
Immunization Action Coalition
Infectious Diseases Society of America
March of Dimes Foundation
National Association of County and City Health Officials
National Association of Pediatric Nurse Practitioners
National Foundation for Infectious Diseases
National Meningitis Association
Parents of Kids with Infectious Diseases
Pediatric Infectious Diseases Society
Sabin Vaccine Institute
Society for Adolescent Medicine
Vaccine Education Center at The Children's Hospital of Philadelphia
Voices for Vaccines