Now that you have identified the community of interest, reached out to partners utilizing the community wheel and worked to authentically engage them with active listening, it is time to plan and act.  

Here are some tips as your community coalition begins to address the identified issue:
Agree on the process: Discuss the purpose of the group and set clear expectations. Define the values and what role the institutions/systems, community members and community stakeholders will play. 

  • Understand everyone's interests and priorities: Identify why each partner is at the table and who they are representing, ensuring you have diverse perspectives and are including all needed voices.  
  • Allocate resources for community members: This allows them to be active participants, so that community engagement is valued for its contribution to the process (e.g., offer stipends, childcare, food, interpreters).
  • Balance and share power:  Work to ensure the community is an equal partner and share decision making.  It can be hard to release control of the outcome, but this is critical in the sustainability of community advocacy.   

Note: A CATCH grant would be a great option to pursue at this stage. They can be used for planning or implementation.

The Pediatrician’s role in Community Advocacy

Child Health Expertise: You are a child health expert and can share the factors that both affect and improve child health outcomes.  

Evidence-based interventions: Pediatricians are skilled at reviewing existing literature and understanding whether an identified solution is rooted in evidence and likely to improve child health. Pediatricians have skills in developing goals and SMART objectives to help organize the work of the group.  Starting small and building the work as you go can continue to motivate the group and allow for flexibility. 

Connection and funding: As a pediatrician, you have standing in the community and often have connections to systems and organizations that may play a supporting role through resources and/or funding. 

All these skills can be utilized as you work alongside other community members and organizations to identify solutions and interventions to help improve a specific child health issue.  

What Could This Look Like in Practice?

Example: As a pediatrician you notice that several patients have come to the local emergency room with injuries due to bike accidents.  You are interested in preventing the injuries and want to develop an intervention that specifically targets education on the use of bike helmets.  

Approach using the following steps:

  1. Identify community of interest (i.e. local elementary school) and potential community partners
  2. Schedule some planning meetings and focus groups to identify barriers to bike helmets.
  3. As a pediatrician you prepare data on incidence of bike injuries and the evidence behind the benefit of helmets, crosswalks, and safe routes to school.
  4. Your community-based organizations connect and determine what assets they can provide to the cause.
  5. Next Steps:
    • A safety event is held at the school with CBOs donating bikes and helmets and pediatricians providing health and safety education.
    • School leadership agrees to continue working with the PTA to start discussions around a Safe Routes to School program.

Advocacy in Action: Dr. Ray Bignall

Dr. Ray Bignall explores how pediatricians can more effectively engage fathers in community health initiatives. He emphasizes the importance of meeting fathers where they are and authentically including families in health advocacy efforts. His approach centers on empowering fathers to become active participants and leaders in their communities, reinforcing the idea that inclusive engagement is key to building trust and driving meaningful change.

Advocacy in Action: Dr. Cecile Yama

Dr. Cecile Yama launched HouseCall, an interdisciplinary initiative to address housing insecurity and poor housing conditions affecting pediatric patients. Inspired by a baby living in a homeless shelter with worsening health issues, her work focuses on improving quality of housing as a critical factor in child health outcomes.

Last Updated

12/15/2025

Source

American Academy of Pediatrics