Beyond the fun and games, play is essential to a child’s health and development. It helps build important social-emotional, cognitive, language and self-regulation skills. And when parents play with their children, they help create the safe, stable and nurturing relationships kids need to thrive.

Share the resources and information in this toolkit with the families in your care to empower parents to make play a central, skill-building part of their child’s life.

Social Media Graphics

Principles of Play

Play Not Frivolous

Baby Latches


Play Tips

The Early Brain

Importance of Play


Power of Play Booklet

Growth Chart

ABC Matching Game

Guess My Job Articles

3 Ways Your Child Builds Important Life Skills Through Play

Restful Play: 4 Relaxing Ways to Have Fun With Your Kids

Siblings as Playmates: 5 Ways to Help Prevent Squabbles

Learn More About the Power of Play Campaign

Power of Play: An Alliance with Melissa & Doug

The Power of Play | Melissa & Doug

Fostering Early Brain Development | The Power of Play Campaign

The American Academy of Pediatrics has teamed up with Melissa & Doug, the toy company known for its 30-year commitment to open-ended play. Together, we've created the Power of Play campaign, an educational cause alliance. Our goal is to reach millions of parents and caregivers with the support they need to build important life skills through play.