Vaccine Confidence Campaign

Join us in this national, multi-channel Vaccine Confidence campaign to help restore confidence in childhood immunizations and push the percentage of kindergarteners with recommended vaccinations back to, or above, the target 95 percent level.

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Communicate the Importance of Child Health 

The American Academy of Pediatrics offers videos, graphics, photos, policy and research, parent information, sample social media posts and other communications tools to help share messages on a variety of child health topics.

Media Kits for Journalists

The AAP has assembled policy and research to help journalists voice a variety of child health topics.

View Our Media Kits

Campaigns and Toolkits Library

These resources are updated frequently. Please visit often to find new materials to share.

#CallYourPediatrician

Using humor and real-world conversations, the AAP launched the #CallYourPediatrician campaign, which aims to reach parents with timely reminders that going to the pediatrician, even during COVID-19, is important and safe.

#WeArePediatricians

#WeArePediatricians is a campaign focused on showing all the ways pediatricians care for the health of children, whether that’s reducing children’s exposure to environmental toxins, making sure children have access to lifesaving immunizations, or helping them manage their use of social media so it enhances rather than harms their mental health.

Adolescent Health Care

In order to best support adolescent and young adult patients, pediatric offices should work to adopt a culture that reflects their unique needs and reduces barriers that may interfere with their ability to access essential health care services.

Choosing Wisely

Promoting conversations between clinicians and patients about the use of appropriate tests and procedures.

Environmental Health

Use the resources in this toolkit to raise awareness of how our environment affects children's health.

COVID-19 Vaccine

We’re all healthier when everyone is vaccinated! Use the communications resources in this toolkit to encourage COVID vaccination for children who are 6 months and older.

Drowning Prevention

Drowning is the No. 1 cause of death among children aged 1-4 and the second-leading cause of death among teens. We can lower these rates by working together to implement solutions we know keep children safe. Use these resources with parents and caregivers, in social media and in your communities.

Early Childhood Development

Early childhood is our greatest opportunity to improve lifelong health and well-being. Join us in encouraging partners and legislators to help children reach their full potential.

Flu

Don't let the flu stop your patients. The flu vaccine is the best tool we have to protect children, especially those with special health care needs. Let families know that now is the time for their annual flu shot with materials in this toolkit.

Gun Safety

Gun violence is a public health epidemic that injures and kills children at alarming rates. AAP advocates for common-sense solutions proven to reduce these injuries and deaths.

Healthy Digital Habits

From TV to smartphones to social media, our lives are dominated by 24/7 media exposure. The resources in this toolkit are designed to help parents balance their families’ online and offline lives.

Healthy Hydration

Many kids and parents are simply unaware that not drinking enough water can impact their health. Use the resources in this toolkit to help spread the word that choosing water promotes healthy habits.

Human Papillomavirus (HPV)

The American Academy of Pediatrics recommends that kids get the HPV vaccine starting at age 9 through 12 years. Use these social media graphics, videos and other resources to share information with families about HPV and how the vaccine gets kids’ immune systems ready to resist the virus so they can live healthy lives.

Measles

Thanks to the success of the measles vaccine, we can protect children from the measles. Use the tools and resources in this toolkit to join us in promoting timely measles vaccination and combating misinformation.

Neonatal Abstinence Syndrome

The Section on Neonatal-Perinatal Medicine’s TECaN Group is engaging in a national effort to empower and educate providers about Neonatal Abstinence Syndrome (NAS) by providing educational materials for clinical practice, along with webinars, podcasts, and social media outreach.

Oral Health

Pregnancy is an important time to see the dentist, yet women are less likely to receive dental care during this time. The AAP offers materials to share with new moms and moms-to-be.

Power of Play

Play is essential to children’s health and can improve their abilities to plan, organize, get along with others, and regulate emotions. Play also helps with language, math and social skills, and even helps children cope with stress. The AAP offers resources and tools to help make play a central skill-building part of a child’s everyday life.

Preventing Adverse Childhood Experiences (ACEs)

ACEs are more common than you may think. Fortunately, we know that stable, nurturing relationships with caring adults can buffer children from some of this harm. Use the resources in this toolkit to share information and help parents prevent ACEs by creating positive childhood experiences.

Promoting Telehealth

Video visits and other telehealth options are a great option for families to receive care when they need it. Using the hashtag #Telehealth101, use these resources to promote the benefits and availability of innovative technologies in your practice.

RSV (Respiratory Syncytial Virus)

RSV is the leading cause of lung infections in infants and nearly all infants will be infected with RSV by their second birthday. Share these award-winning resources with parents and caregivers about the diagnosis, treatment and management of RSV to help keep babies healthy this RSV season.

Safe Sleep

About 3,500 babies die each year in the US from unsafe sleep environments. Some of these deaths are caused by entrapment, suffocation, strangulation or SIDS. However, there are ways for parents to keep their sleeping baby safe.

Suicide Prevention

Pediatric heath care providers have a role to play in reducing the risk of suicide among adolescents and young adults. Use these resources to advocate for mental health support in your practice and community.

Vaccine Confidence Campaign

Join us in this national, multi-channel Vaccine Confidence campaign to help restore confidence in childhood immunizations and push the percentage of kindergarteners with recommended vaccinations back to, or above, the target 95 percent level.

Vaping and Smoking Prevention

In a world where the tobacco industry is constantly adjusting their strategies to get new users hooked, it can be hard to keep up with all the dangerous forms of tobacco available. Join us in raising awareness of the dangers of vaping and smoking by sharing the resources in this toolkit in your networks.